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Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania

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  • Felix Adamu Nandonde

Abstract

This article investigates the establishment of commitment in developing economies between suppliers and retailers. Previous studies in supplier–retailer commitment relationship used data only from one side. Furthermore, knowledge of institutions governing relational exchanges was limited. Network relationship theory and cross-case analysis of sixteen cases that comprised retailers and suppliers were used. The study shows that affective and behavioural commitments are important in understanding the level of relationship between retailers and suppliers in Tanzania. Implications of the study and areas for further research were provided.

Suggested Citation

  • Felix Adamu Nandonde, 2019. "Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania," FIIB Business Review, , vol. 8(1), pages 39-50, March.
    • Handle: RePEc:sae:fbbsrw:v:8:y:2019:i:1:p:39-50
    DOI: 10.1177/2319714518821208
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    References listed on IDEAS

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    5. Dave D. Weatherspoon & Thomas Reardon, 2003. "The Rise of Supermarkets in Africa: Implications for Agrifood Systems and the Rural Poor," Development Policy Review, Overseas Development Institute, vol. 21, pages 333-355, May.
    6. Andre Louw & Hester Vermeulen & Johann Kirsten & Hilton Madevu, 2007. "Securing small farmer participation in supermarket supply chains in South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 24(4), pages 539-551.
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