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The Impact of Product Design with Traditional Cultural Properties (TCPs) on Consumer Behavior Through Cultural Perceptions: Evidence from the Young Chinese Generation

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  • Zhenzhen Qin

    (School of Journalism and Communication, Anhui Normal University, Wuhu 241002, China
    School of Design, The Hong Kong Polytechnic University, Hong Kong 00852, China)

  • Yao Song

    (School of Design, The Hong Kong Polytechnic University, Hong Kong 00852, China)

  • Yao Tian

    (School of Design, The Hong Kong Polytechnic University, Hong Kong 00852, China)

Abstract

Traditional Culture Properties (TCPs) have been regarded as one part of sustainable social and economic development. Culturally innovative products with elements derived from TCPs are obtaining increasing attention and is serving as a significant tool for communicating the aesthetics of product and underlying traditional culture. Recently, the crucial role of the young generation in inheriting TCPs’ contemporary value has been heavily discussed. However, little in-depth research has distinguished and verified the link between cultural product and consumer behavior intermediated by the perceived cultural sustainability and resilience. This paper tries to investigate the impact of culturally innovative product design with TCPs on the young Chinese generation’s perceptions of cultural development and product intentions. Empirical results indicate the significant positive effects of culturally innovative design on the young generation’s perception of cultural sustainability and resilience, and how this interlinks with their purchasing behaviors. Managerial implications are also discussed in this study.

Suggested Citation

  • Zhenzhen Qin & Yao Song & Yao Tian, 2019. "The Impact of Product Design with Traditional Cultural Properties (TCPs) on Consumer Behavior Through Cultural Perceptions: Evidence from the Young Chinese Generation," Sustainability, MDPI, vol. 11(2), pages 1-17, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:426-:d:197890
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    References listed on IDEAS

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    Cited by:

    1. Zhihong Liu, 2023. "Regeneration of Liangzhu culture: multimedia exhibition, simulated restoration, innovative cultural products, nearby area integration, virtual reality and augmented reality," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
    2. Zhenzhen Qin & Yao Song, 2020. "The Sacred Power of Beauty: Examining the Perceptual Effect of Buddhist Symbols on Happiness and Life Satisfaction in China," IJERPH, MDPI, vol. 17(7), pages 1-19, April.
    3. Yao Song & Zhenzhen Qin & Zihao Qin, 2020. "Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase," SAGE Open, , vol. 10(4), pages 21582440209, October.
    4. Kuo-Kuang Fan & Ying Zhou, 2020. "The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
    5. Barbara Mróz-Gorgoń & Wojciech Wodo & Anna Andrych & Katarzyna Caban-Piaskowska & Cyprian Kozyra, 2022. "Biometrics Innovation and Payment Sector Perception," Sustainability, MDPI, vol. 14(15), pages 1-23, August.
    6. Zhenzhen Qin & Yao Song & Yang Jin, 2019. "Green Worship: The Effects of Devotional and Behavioral Factors on Adopting Electronic Incense Products in Religious Practices," IJERPH, MDPI, vol. 16(19), pages 1-15, September.

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