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The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research

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  • Reimann, Martin
  • Bechara, Antoine

Abstract

A great deal of contemporary decision research in economics, business, psychology, and neuroscience now accepts the idea that emotions play a significant role in decision-making. Almost 20 years ago, insights from studies on brain lesion patients set the cornerstone for this stream of research and led to the formulation of the somatic marker hypothesis. Despite some debate, the somatic marker framework is still providing a unique neuroanatomical and cognitive framework that helps explain the role of emotion in decision-making. In this article, we review the neurological background, core mechanisms, and critiques of the somatic marker theory, put into perspective conceptually related approaches that link emotion to decision-making, and present an outlook for future neuroeconomics research.

Suggested Citation

  • Reimann, Martin & Bechara, Antoine, 2010. "The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 767-776, October.
  • Handle: RePEc:eee:joepsy:v:31:y:2010:i:5:p:767-776
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    References listed on IDEAS

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    1. Knutson, Brian & Wimmer, G. Elliott & Kuhnen, Camelia & Winkielman, Piotr, 2008. "Nucleus accumbens activation mediates the influence of reward cues on financial risk-taking," MPRA Paper 8013, University Library of Munich, Germany.
    2. Hansen, Flemming, 2005. "Distinguishing between feelings and emotions in understanding communication effects," Journal of Business Research, Elsevier, vol. 58(10), pages 1426-1436, October.
    3. Bechara, Antoine & Damasio, Antonio R., 2005. "The somatic marker hypothesis: A neural theory of economic decision," Games and Economic Behavior, Elsevier, vol. 52(2), pages 336-372, August.
    4. Camelia Kuhnen & Brian Knutson, 2005. "The Neural Basis of Financial Risk Taking," Experimental 0509001, EconWPA.
    5. Baba Shiv & Antoine Bechara & Irwin Levin & Joseph Alba & James Bettman & Laurette Dube & Alice Isen & Barbara Mellers & Ale Smidts & Susan Grant & A. Mcgraw, 2005. "Decision Neuroscience," Marketing Letters, Springer, vol. 16(3), pages 375-386, December.
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    Cited by:

    1. Witt, Ulrich & Binder, Martin, 2013. "Disentangling motivational and experiential aspects of “utility” – A neuroeconomics perspective," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 27-40.
    2. Berčík, Jakub & Horská, Elena & Wang, W.Y. Regina & Chen, Ying-Chun, 2015. "How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202714, European Association of Agricultural Economists.
    3. Solnais, Céline & Andreu-Perez, Javier & Sánchez-Fernández, Juan & Andréu-Abela, Jaime, 2013. "The contribution of neuroscience to consumer research: A conceptual framework and empirical review," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 68-81.
    4. Martin Reimann & Raquel Castaño & Judith Zaichkowsky & Antoine Bechara, 2012. "Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice," Marketing Letters, Springer, vol. 23(3), pages 745-759, September.
    5. Sebastian Lehmann & Martin Reimann, 2012. "The influence of time and money on product evaluations - a neurophysiological analysis," FEMM Working Papers 120011, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    6. Lucarelli, Caterina & Uberti, Pierpaolo & Brighetti, Gianni & Maggi, Mario, 2015. "Risky choices and emotion-based learning," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 59-73.

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