The influence of time and money on product evaluations - a neurophysiological analysis
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References listed on IDEAS
- Camelia Kuhnen & Brian Knutson, 2005. "The Neural Basis of Financial Risk Taking," Experimental 0509001, EconWPA.
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Keywordstime-versus-money effect; priming; product evaluations; insula; functional magnetic resonance imaging (fMRI); consumer neuroscience; decision neuroscience;
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