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Report NEP-MKT-2005-10-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rajagopal, 2005, "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics, University Library of Munich, Germany, number 0510002, Oct.
- Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005, "Neural correlates of the affect heuristic during brand choice," Experimental, University Library of Munich, Germany, number 0509004, Sep.