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An empirical comparison of methods for measuring consumers’ willingness to pay

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  1. Mayer, Stefan & Klein, Robert & Seiermann, Stephanie, 2013. "A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints," International Journal of Production Economics, Elsevier, vol. 145(2), pages 584-598.
  2. Lijia Shi & Jing Xie & Zhifeng Gao, 2018. "The impact of deal†proneness on WTP estimates in incentive†aligned value elicitation methods," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 353-362, May.
  3. Ke, Jing & Khanna, Nina & Zhou, Nan, 2022. "Indirect estimation of willingness to pay for energy technology adoption," Applied Energy, Elsevier, vol. 312(C).
  4. Jiang, Yuanchun & Shang, Jennifer & Liu, Yezheng, 2013. "Optimizing shipping-fee schedules to maximize e-tailer profits," International Journal of Production Economics, Elsevier, vol. 146(2), pages 634-645.
  5. Kirsten, Johann F. & Vermeulen, Hester & Van Zyl, Karlien & Du Randt, Gerrie & Du Plessis, H. & Weissnar, Tessa, 2012. "The economic potential for an origin based marketing and certification system for a meat product in South Africa: Perceptions, preferences, and experiments," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 125764, International Association of Agricultural Economists.
  6. Müller, Holger & Kroll, Eike B. & Vogt, Bodo, 2012. "Violations of procedure invariance—The case of preference reversals in monadic and competitive product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 406-412.
  7. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
  8. Cheng Chou & Vineet Kumar, 2024. "Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation," Marketing Science, INFORMS, vol. 43(4), pages 797-816, July.
  9. Roll, Oliver & Loh, Patrick, 2020. "Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 74(4), pages 334-348.
  10. Lehberger, Mira & Grüner, Sven, 2021. "Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools," Food Policy, Elsevier, vol. 102(C).
  11. Zuzanna Klos-Adamkiewicz, 2024. "Willingness to Pay for Ecological Public Transport- Theoretical Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 738-749.
  12. Dost, Florian & Wilken, Robert & Eisenbeiss, Maik & Skiera, Bernd, 2014. "On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges," Journal of Retailing, Elsevier, vol. 90(3), pages 393-407.
  13. Kirsten, Johann & Vermeulen, Hes & van Zyl, Karlien & du Rand, Gerrie & du Plessis, Henrietta & Weissnar, Tessa, 2017. "Do South African Consumers have an Appetite for an Origin-based Certification System for Meat Products? A Synthesis of Studies on Perceptions, Preferences and Experiments," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(01), pages 1-18, January.
  14. Sung, Billy & Crawford, Robert & Teah, Min & Stankovic, Michelle & Phau, Ian, 2020. "The “timber box†effect for premium wines," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  15. Dost, Florian & Geiger, Ingmar, 2017. "Value-based pricing in competitive situations with the help of multi-product price response maps," Journal of Business Research, Elsevier, vol. 76(C), pages 219-236.
  16. Lichters, Marcel & Wackershauser, Verena & Han, Shixing & Vogt, Bodo, 2019. "On the applicability of the BDM mechanism in product evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 1-7.
  17. Kimmo Berg & Harri Ehtamo, 2009. "Learning in nonlinear pricing with unknown utility functions," Annals of Operations Research, Springer, vol. 172(1), pages 375-392, November.
  18. Joo Heon Park & Douglas L. MacLachlan, 2008. "Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method," Marketing Science, INFORMS, vol. 27(4), pages 691-698, 07-08.
  19. Mwiti, Florine Karuru & Okelo, Julius & Munei, Kimpei, "undated". "Assessment Of Willingness To Pay For Quality Sweetpotato Planting Materials: The Case Of Smallholder Farmers In Tanzania," Dissertations and Theses 269713, University of Nairobi, Department of Agricultural Economics.
  20. Anna Kukla-Gryz & Joanna Tyrowicz & Michał Krawczyk, 2021. "Digital piracy and the perception of price fairness: evidence from a field experiment," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(1), pages 105-131, March.
  21. Kim, Min Sung & Kim, Eun & Hwang, ShinYoung & Kim, Junghwan & Kim, Seongcheol, 2017. "Willingness to pay for over-the-top services in China and Korea," Telecommunications Policy, Elsevier, vol. 41(3), pages 197-207.
  22. Adil Baykasoğlu & İlker Gölcük & Derya Eren Akyol, 2017. "A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies," Annals of Operations Research, Springer, vol. 251(1), pages 205-242, April.
  23. Anna Bassi & Kenneth C. Williams, 2014. "Examining Monotonicity and Saliency Using Level- k Reasoning in a Voting Game," Games, MDPI, vol. 5(1), pages 1-27, February.
  24. Hinterhuber, Andreas, 2016. "The six pricing myths that kill profits," Business Horizons, Elsevier, vol. 59(1), pages 71-83.
  25. Ericka Costa & Dario Montemurro & Diego Giuliani, 2019. "Consumers’ willingness to pay for green cars: a discrete choice analysis in Italy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2425-2442, October.
  26. Dost, Florian & Wilken, Robert, 2012. "Measuring willingness to pay as a range, revisited: When should we care?," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 148-166.
  27. Barbara Bigliardi & Domenico Campisi & Giovanna Ferraro & Serena Filippelli & Francesco Galati & Alberto Petroni, 2020. "The Intention to Purchase Recycled Products: Towards an Integrative Theoretical Framework," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
  28. Orset, Caroline, 2021. "Is information a good policy instrument to influence the energy behaviour of households?," Energy Economics, Elsevier, vol. 102(C).
  29. Reckermann, Hauke & Grüner, Sebastian L. & Kowald, Matthias, 2025. "Investigating willingness to pay towards shared e-bikes: A comparison of methods," Transportation Research Part A: Policy and Practice, Elsevier, vol. 200(C).
  30. Jay Lillywhite & Chadelle Robinson, 2023. "Understanding Chile Pepper Consumers’ Preferences: A Discrete Choice Experiment," Agriculture, MDPI, vol. 13(9), pages 1-11, September.
  31. Roma, Paolo & Messeni Petruzzelli, Antonio & Perrone, Giovanni, 2017. "From the crowd to the market: The role of reward-based crowdfunding performance in attracting professional investors," Research Policy, Elsevier, vol. 46(9), pages 1606-1628.
  32. Michal Krawczyk & Anna Kukla-Gryz & Joanna Tyrowicz, 2015. "Digital piracy and the perception of price fairness," Working Papers 2015-24, Faculty of Economic Sciences, University of Warsaw.
  33. Eline Jongmans & Alain Jolibert & Julie Irwin, 2014. "Estimation du poids d'un attribut environnemental : influence et effet des mesures d'évaluation," Post-Print halshs-01185772, HAL.
  34. Daliana Luca & Hato Schmeiser & Florian Schreiber, 2023. "Investment guarantees in financial products: an analysis of consumer preferences," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 48(4), pages 906-940, October.
  35. Villano, Renato & Chang, Hui-Shung (Christie) & Kewa, John & Irving, Donald, . "Factors Affecting Consumers’ Willingness to Pay for Good Quality Sweetpotato in Papua New Guinea," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 24.
  36. Mohammad Rashid & Debapratim Pandit, 2019. "Analysis of service quality of household toilets expected by households practicing open defecation: a study in rural settlements of Bihar, India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2487-2506, October.
  37. Ali, Williams & Abdulai, Awudu & Goetz, Renan & Owusu, Victor, 2021. "Risk, ambiguity and willingness to participate in crop insurance programs: Evidence from a field experiment," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(03), January.
  38. Jonas R. Jahnert & Hato Schmeiser & Florian Schreiber, 2022. "Pricing strategies in the German term life insurance market: An empirical analysis," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 25(1), pages 19-34, April.
  39. Kim, Yanghee & Oyunbold, Bodibold & Roh, Taewoo, 2024. "Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  40. Ali Aljamal & Mark Speece & Mohsen Bagnied, 2020. "Sustainable Policy for Water Pricing in Kuwait," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
  41. Wolk, Agnieszka & Spann, Martin, 2008. "The effects of reference prices on bidding behavior in interactive pricing mechanisms," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 2-18.
  42. Braun, Alexander & Schmeiser, Hato & Schreiber, Florian, 2016. "On consumer preferences and the willingness to pay for term life insurance," European Journal of Operational Research, Elsevier, vol. 253(3), pages 761-776.
  43. Nadine Gatzert & Anna Kraus, 2024. "Do sustainability attributes play a role for individuals’ decisions regarding unit-linked life insurance? A survey research on German private investors," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 49(4), pages 719-746, October.
  44. Mankaï, Selim & Marchand, Sébastien & Le, Ngoc Ha, 2024. "Valuing insurance against small probability risks: A meta-analysis," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 109(C).
  45. Holger Müller & Eike Benjamin Kroll & Bodo Vogt, 2010. "When Judgments and Preferences Fail to Conform: Research on Preference Reversals for Product Purchases," FEMM Working Papers 100003, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
  46. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June.
  47. Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022. "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 273-286.
  48. Holger Müller & Eike Kroll & Bodo Vogt, 2012. "Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings," Marketing Letters, Springer, vol. 23(1), pages 73-92, March.
  49. Erik Maier & Robert Wilken & Helmut Schneider & Gülpınar Kelemci Schneider, 2012. "In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context," Marketing Letters, Springer, vol. 23(4), pages 1005-1018, December.
  50. My, Nguyen H.D. & Demont, Matty & Van Loo, Ellen J. & de Guia, Annalyn & Rutsaert, Pieter & Tuan, Tran Huu & Verbeke, Wim, 2018. "What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam," Food Policy, Elsevier, vol. 79(C), pages 283-296.
  51. Ke-Wei Huang, 2009. "Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 321-341, September.
  52. Agnieszka Leszczynska, 2014. "Willingness to Pay for Green Products vs Ecological Value System," International Journal of Synergy and Research, ToKnowPress, vol. 3(1), pages 67-77.
  53. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.
  54. Muhammed Nazmul Islam & Atonu Rabbani & Malabika Sarker, 2019. "Health shock and preference instability: assessing health-state dependency of willingness-to-pay for corrective eyeglasses," Health Economics Review, Springer, vol. 9(1), pages 1-14, December.
  55. Eike Kroll & Judith Trarbach & Bodo Vogt, 2012. "Do people have a preference for increasing or decreasing pain? An experimental comparison of psychological and economic measures in health related decision making," FEMM Working Papers 120012, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
  56. Marine Le Gall-Ely, 2009. "Définition, mesure et déterminants du consentement à payer du consommateur : synthèse critique et voies de recherche," Post-Print hal-00522826, HAL.
  57. Andrea Morone & Paola Tiranzoni, 2020. "Bargaining in a "Pawn Shop": A field experiment to study WTA," Framed Field Experiments 00702, The Field Experiments Website.
  58. Aditya Pandowo & Merinda H. C. Pandowo, 2019. "Servisscape in the Finest Cinema: Is It Works for Young Customers?," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(3), pages 83-93, May.
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