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Pricing on the Internet

Author

Listed:
  • Arup Daripa

    (Birkbeck, College, London)

  • Sandeep Kapur

    (Birkbeck College, London)

Abstract

It is frequently claimed that the growth of e-commerce has created a more competitive environment. It is argued that lower production costs of online retailers encourages new entry in previously concentrated sectors, and a marked reduction in search costs and switching costs increase the intensity of competition. The limited evidence that exists paints a more mixed picture. Many online markets tend to be advertising- intensive, creating a tendency towards concentration; search and price comparison are not perfect; firms can create product heterogeneity and raise switching costs to dampen price competition. Where firms have some market power, as in the market for information goods, we expect discriminatory pricing to become the norm. Apart from posted prices, the internet has extended the use of auctions, even to relatively low-value goods previously traded in thin local markets. The lowcost, relatively frictionless online auction markets have increased profits as well as economic efficiency, and may emerge as the principal pricing method for a large number of goods and services.

Suggested Citation

  • Arup Daripa & Sandeep Kapur, 2003. "Pricing on the Internet," Microeconomics 0312007, EconWPA.
  • Handle: RePEc:wpa:wuwpmi:0312007 Note: Type of Document - pdf; prepared on win98; to print on a4;
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    References listed on IDEAS

    as
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    Cited by:

    1. Marco Bertini & Luc Wathieu, 2008. "Research Note—Attention Arousal Through Price Partitioning," Marketing Science, INFORMS, vol. 27(2), pages 236-246, 03-04.
    2. Just, David R. & Just, Richard E., 2005. "Distributional Implications of the Internet: Can Price Discrimination Improve Farmers’ Welfare?," Working Papers 127074, Cornell University, Department of Applied Economics and Management.
    3. Gatti, J.R.J. & Kattuman, P., 2003. "Online Price Dispersion Within and Between Seven European Countries," Cambridge Working Papers in Economics 0343, Faculty of Economics, University of Cambridge.

    More about this item

    Keywords

    internet; pricing; e-commerce;

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D2 - Microeconomics - - Production and Organizations
    • D3 - Microeconomics - - Distribution
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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