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María Pilar Martínez-Ruiz

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First Name:María Pilar
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Last Name:Martínez-Ruiz
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RePEc Short-ID:pma434

Research output

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Jump to: Working papers Articles

Working papers

  1. Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012. "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers 1202, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2012.

Articles

  1. Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS, 2014. "The Effects of the Value Co-Creation Process on the Consumer and the Company," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 68-81.
  2. Alicia Izquierdo-Yusta & María Pilar Martínez-Ruiz & Agustín Álvarez-Herranz, 2014. "What differentiates Internet shoppers from Internet surfers?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(6), pages 530-549, April.
  3. Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
  4. Agustín Álvarez-Herranz & Pilar Valencia-De-Lara & María Pilar Martínez-Ruiz, 2011. "How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(3), pages 529-545, April.
  5. Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010. "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  6. Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel, 2009. "Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  7. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

    Sorry, no citations of working papers recorded.

Articles

  1. Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.

    Cited by:

    1. Daniel Palacios-Marqués & Salvador Roig-Dobón & Irene Comeig, 2017. "Background factors to innovation performance: results of an empirical study using fsQCA methodology," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(5), pages 1939-1953, September.

  2. Agustín Álvarez-Herranz & Pilar Valencia-De-Lara & María Pilar Martínez-Ruiz, 2011. "How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(3), pages 529-545, April.

    Cited by:

    1. Traikova, Diana, 2013. "Determinants of non-farm entrepreneurial intentions in a transitional context: Evidence from rural Bulgaria," Studies on the Agricultural and Food Sector in Transition Economies, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), volume 72, number 72.

  3. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.

    Cited by:

    1. Trindade, Graça & Ambrósio, Jorge, 2012. "An optimization method to estimate models with store-level data: A case study," European Journal of Operational Research, Elsevier, vol. 217(3), pages 664-672.

More information

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NEP Fields

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  1. No paper was announced in a field specific NEP report

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