IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to follow this author

María Pilar Martínez-Ruiz

This is information that was supplied by María Pilar Martínez-Ruiz in registering through RePEc. If you are María Pilar Martínez-Ruiz, you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name:María Pilar
Middle Name:
Last Name:Martínez-Ruiz
RePEc Short-ID:pma434
in new window
  1. Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012. "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers 1202, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2012.
  1. Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS, 2014. "The Effects of the Value Co-Creation Process on the Consumer and the Company," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 68-81.
  2. Alicia Izquierdo-Yusta & María Pilar Martínez-Ruiz & Agustín Álvarez-Herranz, 2014. "What differentiates Internet shoppers from Internet surfers?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(6), pages 530-549, April.
  3. Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
  4. Agustín Álvarez-Herranz & Pilar Valencia-De-Lara & María Pilar Martínez-Ruiz, 2011. "How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(3), pages 529-545, April.
  5. Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010. "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  6. Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel, 2009. "Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  7. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. No paper was announced in a field specific NEP report

Most cited item

Most downloaded item (past 12 months)

Access and download statistics for all items

All material on this site has been provided by the respective publishers and uathors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, María Pilar Martínez-Ruiz should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.