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María Pilar Martínez-Ruiz

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Personal Details

First Name:María Pilar
Middle Name:
Last Name:Martínez-Ruiz
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RePEc Short-ID:pma434
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  1. Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012. "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers 1202, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2012.
  1. Alicia Izquierdo-Yusta & María Pilar Martínez-Ruiz & Agustín Álvarez-Herranz, 2014. "What differentiates Internet shoppers from Internet surfers?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(6), pages 530-549, April.
  2. Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS, 2014. "The Effects of the Value Co-Creation Process on the Consumer and the Company," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 68-81.
  3. Agustín Álvarez-Herranz & Pilar Valencia-De-Lara & María Pilar Martínez-Ruiz, 2011. "How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(3), pages 529-545, April.
  4. Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
  5. Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia & Martínez Ruiz, María Pilar, 2010. "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  6. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.
  7. Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel, 2009. "Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
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  1. No paper was announced in a field specific NEP report

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