Printed from https://ideas.repec.org/b/spr/prbuec/978-3-319-59701-0.html
My bibliography
Save this book
Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Kusum L. Ailawadi(Dartmouth College)María Jesús Yagüe-Guillén(Autonomous University of Madrid)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), 2017. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-59701-0, March.
Handle: RePEc:spr:prbuec:978-3-319-59701-0
DOI: 10.1007/978-3-319-59701-0Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Siddhartha Sarkar & Meenakshi Rawani, 2017. "Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 3-9, Springer.
- Rodoula H. Tsiotsou, 2017. "“Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 11-17, Springer.
- María Pilar Martínez-Ruiz & Juan José Blazquez-Resino & Giovanni Pino & Mauro Capestro, 2017. "Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 19-27, Springer.
- Manuela Valta & Donata Vianelli, 2017. "The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 29-32, Springer.
- Rita Coelho do Vale & Pedro Verga Matos, 2017. "Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 35-42, Springer.
- John L. Stanton & Stephen L. Baglione & Ekaterina Salnikova, 2017. "New Product Introduction for Private Label Products Compared to Branded by Product Category," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 43-54, Springer.
- Olivier Reimann & Udo Wagner & Heribert Reisinger, 2017. "The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 55-63, Springer.
- Elisa Martinelli & Francesca Canio & Gianluca Marchi & Giuseppe Nardin, 2017. "Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 65-72, Springer.
- Jean-Eric Pelet & Jashim Khan & Kelly Cowart, 2017. "Witty Celebrity-Endorsed Ads: Share and Share Alike," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 75-85, Springer.
- Marta Frasquet & Maria José Miquel & Alejandro Mollá, 2017. "Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 87-94, Springer.
- Jean-Éric Pelet & Basma Taieb, 2017. "From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 95-103, Springer.
- Hanna Gendel-Guterman & Shalom Levy, 2017. "PLB Negative Publicity: Moderated by Extrinsic Cues," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 107-116, Springer.
- Marcello Sansone & Roberto Bruni & Annarita Colamatteo, 2017. "Selecting Factors Affecting the Purchase of Private Label Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 117-129, Springer.
- Marco Ieva & Edoardo Fornari & Cristina Ziliani, 2017. "Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 131-138, Springer.
- José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Irene Esteban-Millat, 2017. "Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 139-147, Springer.
- Paraskevi Sarantidou, 2017. "Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 149-161, Springer.
- Mónica Gómez-Suárez & Myriam Quiñones & María Jesús Yagüe-Guillén, 2017. "Private Label Research: A Review of Consumer Purchase Decision Models," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 165-172, Springer.
- Fiona Ellis-Chadwick & Antonia Estrella-Ramón, 2017. "Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 173-182, Springer.
- S. Chan Choi, 2017. "Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 183-190, Springer.
- Juan José Castillo & María Eugenia Fabra & Victoria Labajo, 2017. "The Influence of Legal Environment and Levels of Integration on Retailer Capabilities," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 191-199, Springer.
- Gerard Costa & Alexis Mavrommatis & Mar Vila & Susana Valdes, 2017. "Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 201-210, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbuec:978-3-319-59701-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.