IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-59701-0_13.html
   My bibliography  Save this book chapter

Selecting Factors Affecting the Purchase of Private Label Products

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Marcello Sansone

    (University of Cassino and Southern Lazio)

  • Roberto Bruni

    (University of Cassino and Southern Lazio)

  • Annarita Colamatteo

    (University of Cassino and Southern Lazio)

Abstract

The aim of this conceptual paper is to present a selection of the factors affecting purchase of private label products in grocery, integrating the existing literature about private label and purchase motivations. The factors have been chosen by the prevailing literature and by retailers’ experiences synthesized by different secondary data sources. Each of the 13 factors is contextualized to private label products, generating some questions about consumer perceptions and preferences, which represent the core of a research in progress regarding the Spanish, German and Italian market experiences. The selection of the factors aims at building a model useful to understand the role and the weight of each variable than the other ones and to analyse how the combination between factors change according to different markets, channels, retailers or product categories. The selection implies an integrated and systemic use of the whole list of factors that represents the originality of the paper and could contribute to build future research, searching for answers about the reasons why consumers increasingly buy private label.

Suggested Citation

  • Marcello Sansone & Roberto Bruni & Annarita Colamatteo, 2017. "Selecting Factors Affecting the Purchase of Private Label Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 117-129, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-59701-0_13
    DOI: 10.1007/978-3-319-59701-0_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski & Barbara Rostecka, 2021. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife," Sustainability, MDPI, vol. 13(13), pages 1-22, July.
    2. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski, 2020. "Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?," Sustainability, MDPI, vol. 12(15), pages 1-18, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-59701-0_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.