Identifying research topics in marketing science along the past decade: a content analysis
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DOI: 10.1007/s11192-018-2851-2
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- Manoj Kumar Verma & Daud Khan & Mayank Yuvaraj, 2023. "Scientometric assessment of funded scientometrics and bibliometrics research (2011–2021)," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(8), pages 4305-4320, August.
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Keywords
Marketing; Content analysis; Keywords analysis; Multivariate statistics;All these keywords.
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