Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
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- Igor Barahona & Daría Micaela Hernández & Héctor Hugo Pérez-Villarreal & María Pilar Martínez-Ruíz, 2018. "Identifying research topics in marketing science along the past decade: a content analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 117(1), pages 293-312, October.
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This paper has been announced in the following NEP Reports:- NEP-CWA-2013-04-27 (Central and Western Asia)
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