Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
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Volume (Year): 97 (2010)
Issue (Month): 4 (December)
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- Peter S. Fader & Bruce G. S. Hardie, 2010. "Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity," Marketing Science, INFORMS, vol. 29(1), pages 85-93, 01-02.
- Luc Wathieu & Marco Bertini, 2007. "Price as a Stimulus to Think: The Case for Willful Overpricing," Marketing Science, INFORMS, vol. 26(1), pages 118-129, 01-02.
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