IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v9y2017i5p28-55.html
   My bibliography  Save this article

Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market

Author

Listed:
  • Silvia Gravili
  • Pierfelice Rosato

Abstract

This study aims to measure the image of Italy as a tourism destination on the Chinese leisure traveller market. To this end, Echtner & Ritchie¡¯s model (1991) is applied; however, compared to its original formulation, it is implemented with greater consideration of the experiential dimension and potential travel constraints affecting the perception of the range of tourism goods and services on offer. This enables not just a denotative, but also and above all a connotative measurement of the image, thereby reducing the risk of ambiguity in the interpretation of the most significant attributes that emerged during the analysis. Adopting a hypothetical segmentation of the market in question, it was also possible to the elements that act as encouraging and discouraging factors regarding a holiday in Italy are highlight, identifying tailor-made approaches to the construction and promotion/commercialisation of tourism products designed to be attractive to the specific segment of interest.

Suggested Citation

  • Silvia Gravili & Pierfelice Rosato, 2017. "Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 28-55, October.
    • Handle: RePEc:ibn:ijmsjn:v:9:y:2017:i:5:p:28-55
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/70542/38738
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/70542
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. ,, 2001. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 17(6), pages 1157-1160, December.
    2. Pan, Steve & Lee, Jinsoo & Tsai, Henry, 2014. "Travel photos: Motivations, image dimensions, and affective qualities of places," Tourism Management, Elsevier, vol. 40(C), pages 59-69.
    3. Nancy J Adler & Nigel Campbell & André Laurent, 1989. "In Search of Appropriate Methodology: From Outside The People's Republic of China Looking In," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 61-74, March.
    4. Chen, Huei-Ju & Chen, Po-Ju & Okumus, Fevzi, 2013. "The relationship between travel constraints and destination image: A case study of Brunei," Tourism Management, Elsevier, vol. 35(C), pages 198-208.
    5. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    6. ,, 2004. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 20(2), pages 427-429, April.
    7. Xu, Yueying & McGehee, Nancy Gard, 2012. "Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking," Tourism Management, Elsevier, vol. 33(2), pages 427-430.
    8. ,, 2004. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 20(1), pages 223-229, February.
    9. Simon Anholt, 2007. "What is Competitive Identity?," Palgrave Macmillan Books, in: Competitive Identity, chapter 0, pages 1-23, Palgrave Macmillan.
    10. Llodrà-Riera, Isabel & Martínez-Ruiz, María Pilar & Jiménez-Zarco, Ana Isabel & Izquierdo-Yusta, Alicia, 2015. "A multidimensional analysis of the information sources construct and its relevance for destination image formation," Tourism Management, Elsevier, vol. 48(C), pages 319-328.
    11. ,, 2001. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 17(5), pages 1025-1031, October.
    12. Lee, Bong Koo & Agarwal, Sheela & Kim, Hyun Ji, 2012. "Influences of travel constraints on the people with disabilities’ intention to travel: An application of Seligman’s helplessness theory," Tourism Management, Elsevier, vol. 33(3), pages 569-579.
    13. Lena Mossberg & Ingeborg Astrid Kleppe, 2005. "Country and destination image -- different or similar image concepts?," The Service Industries Journal, Taylor & Francis Journals, vol. 25(4), pages 493-503, June.
    14. (Robert) Li, Xiang & Harrill, Rich & Uysal, Muzaffer & Burnett, Traverse & Zhan, Xiaofeng, 2010. "Estimating the size of the Chinese outbound travel market: A demand-side approach," Tourism Management, Elsevier, vol. 31(2), pages 250-259.
    15. Lugosi, Peter, 2014. "Mobilising identity and culture in experience co-creation and venue operation," Tourism Management, Elsevier, vol. 40(C), pages 165-179.
    16. ,, 2000. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 16(2), pages 287-299, April.
    17. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ehsan Pourhadi & Reza Saadati & Sotiris K. Ntouyas, 2019. "Application of Fixed-Point Theory for a Nonlinear Fractional Three-Point Boundary-Value Problem," Mathematics, MDPI, vol. 7(6), pages 1-11, June.
    2. Jeongmi Jeong & Chan-Gyun Kim, 2020. "Existence of Positive Solutions to Singular φ -Laplacian Nonlocal Boundary Value Problems when φ is a Sup-multiplicative-like Function," Mathematics, MDPI, vol. 8(3), pages 1-18, March.
    3. Faragó, István, 2010. "Discrete maximum principle for finite element parabolic models in higher dimensions," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 80(8), pages 1601-1611.
    4. Emma Aisbett, 2007. "Why are the Critics So Convinced that Globalization is Bad for the Poor?," NBER Chapters, in: Globalization and Poverty, pages 33-86, National Bureau of Economic Research, Inc.
    5. Yu Zhang & Baoqiang Yan, 2020. "On spectral asymptotics and bifurcation for Carrier equations with odd superlinear term," Partial Differential Equations and Applications, Springer, vol. 1(5), pages 1-14, October.
    6. Wong, Patricia J.Y., 2015. "Eigenvalues of a general class of boundary value problem with derivative-dependent nonlinearity," Applied Mathematics and Computation, Elsevier, vol. 259(C), pages 908-930.
    7. M. Fenucci, 2022. "Local minimality properties of circular motions in $$1/r^\alpha $$ 1 / r α potentials and of the figure-eight solution of the 3-body problem," Partial Differential Equations and Applications, Springer, vol. 3(1), pages 1-17, February.
    8. Syam, Muhammed I. & Khashan, Hani A. & Al-Mdallal, Qasem M., 2008. "Nonlinear eigenvalue problems with symmetry," Chaos, Solitons & Fractals, Elsevier, vol. 35(5), pages 931-941.
    9. Zakiyyah, Varachia, 2019. "Overview of Current Trends and Future Directions of Forced Migration," MPRA Paper 106457, University Library of Munich, Germany, revised 2019.
    10. Ravi P. Agarwal & Soha Mohammad Alhumayan & Mohamed Jleli & Bessem Samet, 2021. "Nonexistence of Global Solutions to Higher-Order Time-Fractional Evolution Inequalities with Subcritical Degeneracy," Mathematics, MDPI, vol. 9(21), pages 1-10, October.
    11. Akasaka, Shintaro, 2017. "Forced Migration: Overview of Current Trends and Future Directions," MPRA Paper 106362, University Library of Munich, Germany, revised 2017.
    12. José Miquel Cabeças, 2008. "Characterization of cleaners accidents in the Portuguese service sector," Enterprise and Work Innovation Studies, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, vol. 4(4), pages 139-155, November.
    13. Jia, Mei & Liu, Xiping, 2014. "Multiplicity of solutions for integral boundary value problems of fractional differential equations with upper and lower solutions," Applied Mathematics and Computation, Elsevier, vol. 232(C), pages 313-323.
    14. Binhan Elif, Yilmaz, 2019. "Trends and Future Directions of Forced Migration," MPRA Paper 106532, University Library of Munich, Germany, revised 2019.
    15. Hoang Phu & Vo Pho, 2010. "Global infimum of strictly convex quadratic functions with bounded perturbations," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 72(2), pages 327-345, October.
    16. Núria Rodríguez-Planas, 2014. "Do youth mentoring programs change the perspectives and improve the life opportunities of at-risk youth?," IZA World of Labor, Institute of Labor Economics (IZA), pages 1-62, May.
    17. Mikhail A. Sokolovskiy & Xavier J. Carton & Boris N. Filyushkin, 2020. "Mathematical Modeling of Vortex Interaction Using a Three-Layer Quasigeostrophic Model. Part 1: Point-Vortex Approach," Mathematics, MDPI, vol. 8(8), pages 1-13, July.
    18. Donya Rahmani & Arash Zandi & Sara Behdad & Arezou Entezaminia, 2021. "A light robust model for aggregate production planning with consideration of environmental impacts of machines," Operational Research, Springer, vol. 21(1), pages 273-297, March.
    19. Qiusheng Qiu & Xinmin Yang, 2010. "Some properties of approximate solutions for vector optimization problem with set-valued functions," Journal of Global Optimization, Springer, vol. 47(1), pages 1-12, May.
    20. David Cerezo S'anchez, 2021. "JUBILEE: Secure Debt Relief and Forgiveness," Papers 2109.07267, arXiv.org.

    More about this item

    Keywords

    destination image measurement; China; DMO; destination management; destination marketing; travel constraints;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:9:y:2017:i:5:p:28-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.