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Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking

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  • Xu, Yueying
  • McGehee, Nancy Gard

Abstract

Chinese tourists visiting the U.S. were interviewed to explore their shopping behaviours and to understand their shopping experiences. This study revealed that the Chinese tourists were interested in a very large variety of U.S. merchandise, ranging from antique watches and jewellery to health products and running shoes. They perceived the quality of American products to be consistent with prices lower than similar products at home. Male tourists in the study tended to be more satisfied with their shopping experiences than females, but all informants expressed a desire for more Chinese-speaking sales assistants as well as Chinese shopping guides and signage. Informants asked that Chinese credit cards be accepted in the U.S. stores, and would encourage banks of both countries to find ways to cooperate with payment methods to make tourists’ shopping experience more enjoyable and free from inconveniences. Informants had a positive image of shopping in the U.S., especially when compared to some European and Asian destinations. Implications of both the methods and the findings for destination marketing strategies are also discussed in the paper.

Suggested Citation

  • Xu, Yueying & McGehee, Nancy Gard, 2012. "Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking," Tourism Management, Elsevier, vol. 33(2), pages 427-430.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:2:p:427-430
    DOI: 10.1016/j.tourman.2011.05.003
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    References listed on IDEAS

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    1. (Robert) Li, Xiang & Harrill, Rich & Uysal, Muzaffer & Burnett, Traverse & Zhan, Xiaofeng, 2010. "Estimating the size of the Chinese outbound travel market: A demand-side approach," Tourism Management, Elsevier, vol. 31(2), pages 250-259.
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    Cited by:

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    2. Stranjančević Ana & Bulatović Iva & Lacmanović Darko & Raspor Andrej, 2016. "Tourist Destination Strenghts and Opportunities: Is Montenegro Ready for Chinese Tourists?," Economics, Sciendo, vol. 4(1), pages 151-164, June.
    3. Li, Fangxuan (Sam) & Ryan, Chris, 2018. "Souvenir shopping experiences: A case study of Chinese tourists in North Korea," Tourism Management, Elsevier, vol. 64(C), pages 142-153.
    4. Choi, Jong Hae & Park, Yonghwa & Wang, Kun & Xia, Wenyi, 2020. "Whether low-cost-carrier passengers spend more on duty-free goods at the airport? Evidence from Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 86(C).
    5. Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
    6. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    7. Reza Tajaddini & Hassan F. Gholipour, 2018. "Control of Corruption and Luxury Goods Consumption," Kyklos, Wiley Blackwell, vol. 71(4), pages 613-641, November.
    8. Yan Liu & Linchuan Yang & Kwong Wing Chau, 2020. "Impacts of Tourism Demand on Retail Property Prices in a Shopping Destination," Sustainability, MDPI, vol. 12(4), pages 1-14, February.
    9. Gao, Hailian & Huang, Songshan (Sam) & Brown, Graham, 2017. "The influence of face on Chinese tourists’ gift purchase behaviour: The moderating role of the gift giver–receiver relationship," Tourism Management, Elsevier, vol. 62(C), pages 97-106.
    10. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    11. Boulhosa Inês & Casais Beatriz, 2019. "Motivations for Tourism Shopping in Department Stores: An Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 18-26, May.
    12. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    13. Choi, Jong Hae, 2021. "Changes in airport operating procedures and implications for airport strategies post-COVID-19," Journal of Air Transport Management, Elsevier, vol. 94(C).
    14. Silvia Gravili & Pierfelice Rosato, 2017. "Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 28-55, October.
    15. Martín, Juan Carlos & Martín-Domingo, Luis & Lohmann, Gui & Spasojevic, Bojana, 2019. "The role of travel patterns in airport duty-free shopping satisfaction: A case study from an Australian regional airport," Journal of Air Transport Management, Elsevier, vol. 80(C), pages 1-1.

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