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Souvenir shopping experiences: A case study of Chinese tourists in North Korea

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  • Li, Fangxuan (Sam)
  • Ryan, Chris

Abstract

This study (premised on inductive approaches) examines Chinese tourists’ souvenir shopping experiences in North Korea, a unique destination by reason of its strict controls over tourism, where even a self-drive tourist must have a North Korean guide in the car accompanying the driver and passengers. Consequently tourist souvenir shopping can only be undertaken at approved retail outlets, The paper reports findings based on fifty in-depth interviews analysed with the help of Leximancer textual analysis software. This study confirms that, in this context, gift-giving for relatives and friends remains an important motivation for Chinese tourists to purchase souvenirs. The most popular souvenir was traditional Chinese medicine, especially for elderly tourists. Chinese tourists described their North Korean souvenir shopping experience from four aspects: store attributes, payment methods, tour guides, and souvenir sellers. Further analysis show that elderly tourists recalled memories of their childhood while shopping in North Korean Souvenir shops. Finally, based on these findings, a model of tourist shopping is suggested.

Suggested Citation

  • Li, Fangxuan (Sam) & Ryan, Chris, 2018. "Souvenir shopping experiences: A case study of Chinese tourists in North Korea," Tourism Management, Elsevier, vol. 64(C), pages 142-153.
    • Handle: RePEc:eee:touman:v:64:y:2018:i:c:p:142-153
    DOI: 10.1016/j.tourman.2017.08.006
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    References listed on IDEAS

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    Cited by:

    1. Anastasiadou, Constantia & Vettese, Samantha, 2021. "Souvenir authenticity in the additive manufacturing age," Annals of Tourism Research, Elsevier, vol. 89(C).
    2. Zhao Li & Shujin Shu & Jun Shao & Elizabeth Booth & Alastair M. Morrison, 2021. "Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    3. Shu-Ning Zhang & Wen-Qi Ruan & Ting-Ting Yang, 2021. "National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning," SAGE Open, , vol. 11(3), pages 21582440211, August.
    4. Isabell Handler, 2022. "Can Senior Travelers Save Japanese Hot Springs? A Psychographic Segmentation of Visitors and Their Intention to Visit Onsen Establishments during COVID-19," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    5. Huixian Shen & Ivan Ka Wai Lai, 2022. "Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, June.

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