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Young People Collecting Natural Souvenirs: A Perspective of Sustainability and Marketing

Author

Listed:
  • Arnold Pabian

    (Department of Management, Czestochowa University of Technology, 42-201 Częstochowa, Poland)

  • Aleksander Pabian

    (Department of Management, Czestochowa University of Technology, 42-201 Częstochowa, Poland)

  • Andrzej Brzeziński

    (Department of Management, Czestochowa University of Technology, 42-201 Częstochowa, Poland)

Abstract

Collecting of natural souvenirs causes destruction of the natural environment as well as social and economic problems. The article shows that the next generation will have a tendency to aggravate such problems by collecting natural souvenirs. To discover the preferences of young people related to collecting natural souvenirs, the authors performed a survey in Poland on a sample of 426 persons aged 21–30. The survey has shown that 80.7% of young people participating in tourist trips bring souvenirs to their places of residence. As much as 61.4% collect natural souvenirs. Most people bring shells (53.9%), rocks (22.7%), and sand from seaside beaches (18.0%). Natural souvenirs are important to young Poles. This is confirmed by the following major motivations for collection: natural souvenirs are unique (26.2%), genuine (23.8%), bring back the best memories (22.6%), and cannot be bought in stores (14.5%). Only 9.8% of those surveyed oppose bringing of natural souvenirs, 5.2% deem such practices unlawful, and 11.2% recognize their detrimental effect on local tourist attractions. The article presents demarketing actions, which can largely stem the negative phenomenon of collection of natural souvenirs.

Suggested Citation

  • Arnold Pabian & Aleksander Pabian & Andrzej Brzeziński, 2020. "Young People Collecting Natural Souvenirs: A Perspective of Sustainability and Marketing," Sustainability, MDPI, vol. 12(2), pages 1-12, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:514-:d:307084
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    References listed on IDEAS

    as
    1. Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
    2. Shtudiner, Zeev & Klein, Galit & Zwilling, Moti & Kantor, Jeffrey, 2019. "The value of souvenirs: Endowment effect and religion," Annals of Tourism Research, Elsevier, vol. 74(C), pages 17-32.
    3. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2015. "Values of souvenirs as commodities," Tourism Management, Elsevier, vol. 48(C), pages 1-10.
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