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When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations

Author

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  • Li, Xiang (Robert)
  • Lai, Chengting
  • Harrill, Rich
  • Kline, Sheryl
  • Wang, Liangyan

Abstract

The booming Chinese outbound tourism has attracted worldwide attention. This study attempts to examine Chinese tourists’ expectations of outbound travel products. A series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to Chinese outbound tourists’ expectations of accommodations, food and restaurants, tour guides and itineraries, entertainment and activities, and transportation. The focus group results showed that, while Chinese outbound tourists share many of the same fundamental needs and desires of all tourists, this group has particular expectations in terms of amenities and service standards. Understanding these expectations may help Western service providers better serve this market.

Suggested Citation

  • Li, Xiang (Robert) & Lai, Chengting & Harrill, Rich & Kline, Sheryl & Wang, Liangyan, 2011. "When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations," Tourism Management, Elsevier, vol. 32(4), pages 741-749.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:741-749
    DOI: 10.1016/j.tourman.2010.06.009
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    References listed on IDEAS

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    1. Lim, Christine & Wang, Ying, 2008. "China's post-1978 experience in outbound tourism," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 78(2), pages 450-458.
    2. (Robert) Li, Xiang & Harrill, Rich & Uysal, Muzaffer & Burnett, Traverse & Zhan, Xiaofeng, 2010. "Estimating the size of the Chinese outbound travel market: A demand-side approach," Tourism Management, Elsevier, vol. 31(2), pages 250-259.
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    2. Li, Fangxuan (Sam) & Ryan, Chris, 2018. "Souvenir shopping experiences: A case study of Chinese tourists in North Korea," Tourism Management, Elsevier, vol. 64(C), pages 142-153.
    3. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    4. Wu, Mao-Ying & Pearce, Philip L., 2014. "Chinese recreational vehicle users in Australia: A netnographic study of tourist motivation," Tourism Management, Elsevier, vol. 43(C), pages 22-35.
    5. Hailong Wu & Takamitsu Jimura, 2019. "Exploring an Importance–Performance Analysis approach to evaluate destination image," Local Economy, London South Bank University, vol. 34(7), pages 699-717, November.
    6. Wang, Chunyang & Qu, Hailin & Hsu, Maxwell K., 2016. "Toward an integrated model of tourist expectation formation and gender difference," Tourism Management, Elsevier, vol. 54(C), pages 58-71.
    7. Chen-Hao Xue & Yong-Ping Bai, 2023. "Spatiotemporal Characteristics and Factors Influencing Urban Tourism Market Network in Western China: Taking Chengdu as an Example," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    8. Minyang Zhang & Fuangfa Ampornstira, 2020. "Comparison of Chinese Tourists’ Expectations and Perceptions on Seaside Resort Areas’ Service Quality: A Case of Chinese Tourists in Southern Region of Thailand," International Business Research, Canadian Center of Science and Education, vol. 13(6), pages 1-13, June.
    9. Nath, Prithwiraj & Devlin, James & Reid, Veronica, 2018. "The effects of online reviews on service expectations: Do cultural value orientations matter?," Journal of Business Research, Elsevier, vol. 90(C), pages 123-133.
    10. Dylan Brady, 2021. "Between nation and state: Boundary infrastructures, communities of practice and everyday nation-ness in the Chinese rail system," Environment and Planning C, , vol. 39(7), pages 1436-1452, November.
    11. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    12. Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
    13. Trinh, Thu Thi & Ryan, Chris & Cave, Jenny, 2014. "Souvenir sellers and perceptions of authenticity – The retailers of Hội An, Vietnam," Tourism Management, Elsevier, vol. 45(C), pages 275-283.
    14. Bendegül OKUMUS, 2019. "Understanding and Responding to the Complaining Behaviors of Restaurant Customers from Collectivist Cultures," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 5(1), pages 1-15, June.
    15. Brush, Gregory J., 2019. "Similarities and differences in Asian and Western travelers’ service performance measurement, evaluation and outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 351-361.
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    17. Chen, Annie & Peng, Norman & Hung, Kuang-peng, 2016. "Chef image’s influence on tourists’ dining experiences," Annals of Tourism Research, Elsevier, vol. 56(C), pages 154-158.

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