Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers
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More about this item
KeywordsBagged Clustering; Fuzzy C–means; Chinese travellers; Tourism market segmentation; Western Europe; Likert–type scales; fuzzy coding.;
- C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
- C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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