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Understanding China's long-haul outbound travel market: An overlapped segmentation approach

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  • Li, Xiang (Robert)
  • Meng, Fang
  • Uysal, Muzaffer
  • Mihalik, Brian

Abstract

This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment members: Entertainment/Adventure Seekers, Life-seeing Experience/Culture Explorers, and Relaxation/Knowledge Seekers. The canonical correlation analysis along with the assignment scheme assigns respondents to canonical variates forming product bundles and implied market segments. The findings provide important insight on destination marketing toward Chinese outbound tourists. Further, evidence suggests new and emerging markets are better served using an overlapped segmentation approach.

Suggested Citation

  • Li, Xiang (Robert) & Meng, Fang & Uysal, Muzaffer & Mihalik, Brian, 2013. "Understanding China's long-haul outbound travel market: An overlapped segmentation approach," Journal of Business Research, Elsevier, vol. 66(6), pages 786-793.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:6:p:786-793
    DOI: 10.1016/j.jbusres.2011.09.019
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    References listed on IDEAS

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    1. Quelch, John A. & Jocz, Katherine E., 2008. "Milestones in Marketing," Business History Review, Cambridge University Press, vol. 82(4), pages 827-838, January.
    2. John A. Quelch and Katherine E. Jocz, 2008. "Milestones in Marketing," Business History Review, Harvard Business School, vol. 82(4), pages 827-838, December.
    3. (Robert) Li, Xiang & Harrill, Rich & Uysal, Muzaffer & Burnett, Traverse & Zhan, Xiaofeng, 2010. "Estimating the size of the Chinese outbound travel market: A demand-side approach," Tourism Management, Elsevier, vol. 31(2), pages 250-259.
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    Cited by:

    1. Jing Yu Pan & Dothang Truong, 0. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 0, pages 1-26.
    2. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.
    3. D'Urso, Pierpaolo & Disegna, Marta & Massari, Riccardo & Osti, Linda, 2016. "Fuzzy segmentation of postmodern tourists," Tourism Management, Elsevier, vol. 55(C), pages 297-308.
    4. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    5. Juan Carlos Martín & Pedro Moreira & Concepción Román, 2020. "A hybrid-fuzzy segmentation analysis of residents’ perception towards tourism in Gran Canaria," Tourism Economics, , vol. 26(7), pages 1282-1304, November.
    6. Jing Yu Pan & Dothang Truong, 2021. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 48(4), pages 1587-1612, August.
    7. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    8. Tanya Arenas & Miguel Ángel Martínez & Xu Honggang & Oswaldo Morales & Mauricio Chávez, 2019. "Integrating VSM and Network Analysis for Tourism Strategies – Case: Mexico and the Chinese Outbound Market," Systemic Practice and Action Research, Springer, vol. 32(3), pages 315-333, June.
    9. Pierpaolo D'Urso & Marta Disegna & Riccardo Massari & Linda Osti, 2014. "Fuzzy segmentation in postmodern consumers," BEMPS - Bozen Economics & Management Paper Series BEMPS20, Faculty of Economics and Management at the Free University of Bozen.

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