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A Critical Analysis Of Tourist Satisfaction And Destination Loyalty


  • Ahmad Puad Mat Som Author_Email:

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Seyedeh Fatemeh

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Mostafavi Shirazi

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Azizan Marzuki

    (School of Housing,Building and Planing,Universiti Sains Malaysia)


Revisit intention and positive word of mouth recommendation have been regarded as indicators of destination loyalty. This study considers antecedents of loyalty based on literature review and examines the significance of image, as one of the basic elements in tourist destination. The objective of this study was to assess destination loyalty by examining the influence of satisfaction and image factors on international tourists who had visited Penang. Research findings indicated that there was a strong relationship between satisfaction, image and destination loyalty. In this study, it was found that ‘friendliness of people’ was significant for foreigners while ‘cleanliness of environment’ was not significant. It was also found that foreigners who were satisfied with image factor were willing to recommend Penang to others.
(This abstract was borrowed from another version of this item.)

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  • Ahmad Puad Mat Som Author_Email: & Seyedeh Fatemeh & Mostafavi Shirazi & Azizan Marzuki, 2011. "A Critical Analysis Of Tourist Satisfaction And Destination Loyalty," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-495, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-495

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    1. repec:eee:touman:v:31:y:2010:i:6:p:862-870 is not listed on IDEAS
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    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General


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