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A Critical Analysis Of Tourist Satisfaction And Destination Loyalty

Listed author(s):
  • Ahmad Puad Mat Som Author_Email:

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Seyedeh Fatemeh

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Mostafavi Shirazi

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Azizan Marzuki

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

Revisit intention and positive word of mouth recommendation have been regarded as indicators of destination loyalty. This study considers antecedents of loyalty based on literature review and examines the significance of image, as one of the basic elements in tourist destination. The objective of this study was to assess destination loyalty by examining the influence of satisfaction and image factors on international tourists who had visited Penang. Research findings indicated that there was a strong relationship between satisfaction, image and destination loyalty. In this study, it was found that ‘friendliness of people’ was significant for foreigners while ‘cleanliness of environment’ was not significant. It was also found that foreigners who were satisfied with image factor were willing to recommend Penang to others.

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Paper provided by Conference Master Resources in its series 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding with number 2011-495.

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Date of creation: Mar 2011
Publication status: Published in 2nd ICBER 2011 Proceeding, March 2011
Handle: RePEc:cms:2icb11:2011-495
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