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Agency Selling or Reselling? Channel Structures in Electronic Retailing

Citations

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Cited by:

  1. Yingying Teng & Pengwen Hou & Lei Xie & Qian Zhang, 2024. "Impact of copycatting on the luxury manufacturer's distribution contracts in the e‐commerce era," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2157-2170, June.
  2. Zhang, Zhichao & Xu, Haiyan & Zhao, Yingxue & Liu, Zhi & Chen, Kebing, 2023. "Extended warranty service provision: A strategic analysis for the E-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  3. Esther Gal-Or & Qiaoni Shi, 2022. "Designing Entry Strategies for Subscription Platforms," Management Science, INFORMS, vol. 68(10), pages 7597-7613, October.
  4. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  5. Weisi Zhang & Yiting Wu & Rui Luo & Yu Wang, 2023. "Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts," PLOS ONE, Public Library of Science, vol. 18(11), pages 1-22, November.
  6. Lam, Wing Man Wynne & Liu, Xingyi, 2023. "Dancing with rivals: How does platform’s information usage benefit independent sellers?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 421-431.
  7. Carlotta Mariotto & Marianne Verdier, 2020. "Platform–merchant competition for sales services," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 29(4), pages 834-853, October.
  8. Fan, Mengli & Xing, Wei & Huang, Yi, 2023. "Joint forward contract negotiation: The role of B2B procurement platforms," Journal of Business Research, Elsevier, vol. 167(C).
  9. Yael Perlman, 2023. "What type of contract should e-tailers offer sellers when facing internal competition," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(4), pages 1009-1027, December.
  10. Zhang, Tao & Tang, Zhongjun, 2023. "Should manufacturers open live streaming shopping channels?," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  11. Jena, Sarat Kumar & Meena, Purushottam, 2022. "Competitive sustainable processes and pricing decisions in omnichannel closed-up supply chains under different channel power structures," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  12. Sun, Shuxing & Zhang, Bin, 2022. "Operation strategies for nanostore in community group buying," Omega, Elsevier, vol. 110(C).
  13. Yanjun Wang & Yiming Fan, 2025. "Product quantity and supplier format choice under platform information sharing," Operations Management Research, Springer, vol. 18(4), pages 1167-1192, December.
  14. Cai, Ya-Jun & Lo, Chris K.Y., 2020. "Omni-channel management in the new retailing era: A systematic review and future research agenda," International Journal of Production Economics, Elsevier, vol. 229(C).
  15. Lin Chen & Li Zeng & Ting Dong & Qinzi Xiao & Congjun Rao & Zhongrui Wang, 2026. "Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures," Electronic Commerce Research, Springer, vol. 26(2), pages 1091-1140, April.
  16. Yang, Wenting & Govindan, Kannan & Zhang, Jiantong, 2023. "Spillover effects of live streaming selling in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
  17. Huang, Song & Chen, Yuqing, 2023. "Manufacturer encroachment with competing dual-purpose online retail platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  18. Cao, Hanrui & Chen, Zhixin & Zhou, Zhixiang & Wu, Jie, 2023. "Agency or wholesale? Strategic analysis of the influence of distribution strategy on product line design with endogenous quality," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 687-701.
  19. Torsten J. Gerpott & Jan Berends, 2022. "Competitive pricing on online markets: a literature review," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 596-622, December.
  20. Boyuan Zhong & Houcai Shen, 2022. "Manufacturer selling mode choice for new‐version product introduction," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3316-3330, December.
  21. Guokai Li & Ningyuan Chen & Guillermo Gallego & Pin Gao & Steven Kou, 2024. "Dealership or Marketplace with Fulfillment Services: A Dynamic Comparison," Manufacturing & Service Operations Management, INFORMS, vol. 26(5), pages 1860-1877, September.
  22. Dongdong Yu & Miyu Wan & Chunlin Luo, 2022. "Dynamic pricing and dual‐channel choice in the presence of strategic consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2392-2408, September.
  23. Zhang, Shuguang & Lim, Wei Shi & Ye, Ziqiu, 2025. "The Impact of channel role on the outsourcing of after-sales service with asymmetric retailer competition," European Journal of Operational Research, Elsevier, vol. 322(3), pages 812-826.
  24. Jena, Sarat Kumar & Meena, Purushottam, 2022. "Shopping in the omnichannel supply chain under price competition and product return," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  25. Jianqiang Zhang & Qingning Cao & Xiuli He, 2023. "Competitor referral by platforms," Annals of Operations Research, Springer, vol. 329(1), pages 757-780, October.
  26. Qian, Xiaohu & Huang, Min & Yin, Mingqiang & Zhang, Jiahua & Li, Yunxia, 2026. "Coordination of a dual-channel e-commerce platform supply chain with fairness concerns and financial constraints," International Journal of Production Economics, Elsevier, vol. 294(C).
  27. Junbin Wang & Xuan Gao & Zhiguo Wang, 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
  28. Can Sun & Yonghua Ji, 2022. "For Better or For Worse: Impacts of IoT Technology in e‐Commerce Channel," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1353-1371, March.
  29. He, Peng & He, Yong & Tang, Xiaoying & Ma, Shigui & Xu, Henry, 2022. "Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
  30. Wenyan Zhuo & Jingru Wang & Jiawu Peng, 2025. "Optimal financing and channel selection for an e-supply chain with a capital-constrained retailer," Operational Research, Springer, vol. 25(2), pages 1-42, June.
  31. Yuta Kittaka & Noriaki Matsushima & Fuyuki Saruta, 2021. "Competition between physical and electronic content retailers," ISER Discussion Paper 1123, Institute of Social and Economic Research, The University of Osaka.
  32. Amit Mehra & Subodha Kumar & Jagmohan S. Raju, 2018. "Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”," Management Science, INFORMS, vol. 64(7), pages 3076-3090, July.
  33. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
  34. Arora, Ayesha & Jain, Tarun, 2024. "Data sharing between platform and seller: An analysis of contracts, privacy, and regulation," European Journal of Operational Research, Elsevier, vol. 313(3), pages 1105-1118.
  35. Yang, Xi & Dai, Bin & Xie, Xia, 2024. "Supplier encroachment strategies in a retail platform with strategic inventory holding behavior," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 187(C).
  36. Yong Zha & Quan Li & Tingliang Huang & Yugang Yu, 2023. "Strategic Information Sharing of Online Platforms as Resellers or Marketplaces," Marketing Science, INFORMS, vol. 42(4), pages 659-678, July.
  37. Jianghua Wu & Xin Wang, 2025. "Platform-leading blockchain adoption for traceability under upstream competition," Annals of Operations Research, Springer, vol. 348(3), pages 2107-2143, May.
  38. de Cornière, Alexandre & Jerath, Kinshuk & Taylor, Greg, 2026. "Seller-Side Tying of Platform Services," TSE Working Papers 26-1733, Toulouse School of Economics (TSE).
  39. Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.
  40. Deqing Ma & Xue Wang & Jinsong Hu, 2022. "Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction," IJERPH, MDPI, vol. 20(1), pages 1-43, December.
  41. Zhang, Zhichao & Xu, Haiyan & Chen, Kebing & Zhao, Yingxue & Liu, Zhi, 2023. "Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1215-1235.
  42. Niu, Baozhuang & Yu, Xinhu & Li, Qiyang & Wang, Yulan, 2023. "Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce," Omega, Elsevier, vol. 117(C).
  43. Shengliang Zong & Chunyang Shen, 2023. "Decision-making and coordination in an e-commerce supply chain under channel selection," OPSEARCH, Springer;Operational Research Society of India, vol. 60(1), pages 326-369, March.
  44. Xudong Lin & Shuilin Liu & Guowei Dou & Ruochen Zeng, 2026. "Platform value-added service strategy based on data factor endowment," Electronic Commerce Research, Springer, vol. 26(2), pages 2055-2088, April.
  45. Chunlin Luo & Xin Tian & Xiaobing Mao & Qiang Cai, 2018. "Coordinating Supply Chain with Buy-Back Contracts in the Presence of Risk Aversion," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 35(02), pages 1-19, April.
  46. Luling Yan & Ping He & Xiaoping Xu & Jinqiang Chen & T. C. Edwin. Cheng, 2026. "Platform operations with strategic inventory and green technology under the regional carbon cap-and-trade scheme," Annals of Operations Research, Springer, vol. 359(2), pages 1821-1848, April.
  47. Ni Wayan Masri & Jun-Jer You & Athapol Ruangkanjanases & Shih-Chih Chen, 2021. "The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective," Sustainability, MDPI, vol. 13(8), pages 1-25, April.
  48. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  49. Lifeng Mu & Yan Wang & Vijayan Sugumaran, 2025. "OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform," Electronic Commerce Research, Springer, vol. 25(3), pages 1753-1792, June.
  50. Yan, Yingchen & Zhao, Qiuhong & Qin, Zhongfeng & Sun, Gaoji, 2022. "Integration of development and advertising strategies for multi-attribute products under competition," European Journal of Operational Research, Elsevier, vol. 300(2), pages 490-503.
  51. Zhen, Xueping & Xu, Shuangshuang, 2022. "Who should introduce the third-party platform channel under different pricing strategies?," European Journal of Operational Research, Elsevier, vol. 299(1), pages 168-182.
  52. Zheyin (Jane) Gu & Xuying Zhao, 2024. "Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?," Information Systems Research, INFORMS, vol. 35(4), pages 1785-1801, December.
  53. Maximilian Maurice Gail & Phil-Adrian Klotz, 2025. "E-book Pricing Under the Agency Model: Lessons from the UK," Journal of Industry, Competition and Trade, Springer, vol. 25(1), pages 1-39, December.
  54. He Huang & Yufeng Yang & Hongyan Xu, 2025. "Larger number of reviews or higher rating? The firm’s pricing and quality disclosure strategies on the online platform," Information Technology and Management, Springer, vol. 26(1), pages 39-56, March.
  55. Albert Y. Ha & Huajiang Luo & Weixin Shang, 2022. "Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1235-1251, March.
  56. Xu, Xiaoping & Zhang, Mengying & Chen, Lai & Yu, Yugang, 2022. "The region-cap allocation and delivery time decision in the marketplace mode under the cap-and-trade regulation," International Journal of Production Economics, Elsevier, vol. 247(C).
  57. Feng, Lipan & Jin, Minyue, 2022. "Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
  58. Sun, Fei & Chen, Jing & Yang, Hui & Chen, Bintong & Wan, Zeying, 2023. "Production outsourcing decision in the presence of consumer’s preference uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  59. Zhang, Qiao & Zaccour, Georges & Zhang, Jianxiong & Tang, Wansheng, 2020. "Strategic pricing under quality signaling and imitation behaviors in supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
  60. Zhou, Chi & Yu, Jing & Qian, Yong, 2024. "Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  61. Shi, Jia & Chu, Lap Keung & Luo, Huajiang, 2023. "Voluntary information disclosure of an e-commerce platform under reselling, marketplace, and hybrid selling," International Journal of Production Economics, Elsevier, vol. 265(C).
  62. Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
  63. Hong Zheng & Lin Tian & Guo Li, 2023. "A bane or a boon? Profit‐margin‐guarantee contract in a channel with downstream competition," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2087-2100, July.
  64. Yu, Dongdong & Luo, Chunlin & Xu, Jie & Ng, C.T., 2024. "To share or not to share: Strategic information sharing with store brand encroachment in platform markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
  65. Loginova, Oksana, 2022. "Branded websites and marketplace selling: Competing during COVID-19," Journal of Economic Behavior & Organization, Elsevier, vol. 203(C), pages 577-592.
  66. Vibhanshu Abhishek & Kinshuk Jerath & Siddhartha Sharma, 2025. "The Impact of “Retail Media” on Online Marketplaces: Insights from a Field Experiment," Information Systems Research, INFORMS, vol. 36(1), pages 456-473, March.
  67. Tal Avinadav & Tatyana Chernonog & Noam Shamir, 2025. "Information Provision from a Platform to Competing Sellers: The Role of Strategic Ambiguity," Manufacturing & Service Operations Management, INFORMS, vol. 27(1), pages 269-286, January.
  68. Avinadav, Tal & Levy, Priel, 2023. "The effect of an uncertain commission rate on the decisions of a capital-constrained developer," Operations Research Perspectives, Elsevier, vol. 11(C).
  69. Yuan, Zhennan & Bao, Lina, 2025. "Reselling or agency selling? The implication of non-deceptive counterfeits in the luxury industry," International Journal of Production Economics, Elsevier, vol. 286(C).
  70. Qiaoke Zhang & Hongzhuan Chen & Liangqi Wan, 2022. "Reselling or agency model under markdown pricing policy in the presence of strategic customers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2911-2923, October.
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  73. Li, Zonghuo & Wang, Di & Yang, Wensheng & Jin, Hyun Seung, 2022. "Price, online coupon, and store service effort decisions under different omnichannel retailing models," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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