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Blockchain adoption and distribution channels in a platform-based supply chain with salient thinking

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  • Tang, Hua
  • Chen, Jing
  • Ai, Xingzheng
  • Jian, Ming

Abstract

This study explores the manufacturer’s distribution channels (DC) selection and blockchain technology (BCT) adoption strategies in a platform-based supply chain, considering consumer salient thinking. It examines the interplay between these strategies and their effects on pricing decisions, demand, and profits for supply chain members. It also identifies the conditions under which BCT adoption and DC selection are optimal. The study finds that BCT is not universally beneficial in the presence of consumer salient thinking. Its adoption depends on product quality and consumer behavior, particularly when search costs for product information are low. While BCT enhances outcomes for high-quality products, its benefits for low-quality products are limited. Without BCT, both the manufacturer and the platform prefer the agency selling model, while neither favors reselling model. However, with BCT, either agency selling or reselling may be optimal for them, depending on product quality and market conditions. Optimal strategies of the manufacturer include: (1) no BCT with agency selling, (2) BCT with agency selling, (3) no BCT with reselling, and (4) BCT with reselling. Among these, only the agency selling strategies (with or without BCT) generate win–win outcomes for both the manufacturer and the platform.

Suggested Citation

  • Tang, Hua & Chen, Jing & Ai, Xingzheng & Jian, Ming, 2025. "Blockchain adoption and distribution channels in a platform-based supply chain with salient thinking," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
    • Handle: RePEc:eee:transe:v:203:y:2025:i:c:s1366554525004326
    DOI: 10.1016/j.tre.2025.104391
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