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Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach

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  • Zhou, Yu
  • Gao, Xiang
  • Luo, Suyuan
  • Xiong, Yu
  • Ye, Niangyue

Abstract

The retail platform has developed rapidly, but the problem of fake products has also become increasingly severe. This paper investigates the impact of anti-counterfeiting in a retail platform and the incentives for the platform and the manufacturer to invest in anti-counterfeiting technology by using a game-theoretic model. We consider that the product can be sold directly by the manufacturer, or indirectly through a reseller on the platform. The reseller might also sell fake products, but the platform and the manufacturer can use anti-counterfeiting technology to fight against the fakes. Our analysis shows that the payoff of anti-counterfeiting in the retail platform is not always positive. Specifically, when the production valuation is low, the anti-counterfeiting payoff for the platform (the manufacturer) is negative if the proportion of fakes is sufficiently low (high). We also find that anti-counterfeiting may harm consumer surplus and social welfare. In addition, if the investment cost of anti-counterfeiting is high, at most one firm, either the platform or the manufacturer, has the incentive to invest in anti-counterfeiting contingent on the relative valuation on the platform’s services. Finally, with the investment in anti-counterfeiting, the platform should provide better services than before for surviving in the market.

Suggested Citation

  • Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
    • Handle: RePEc:eee:transe:v:165:y:2022:i:c:s136655452200223x
    DOI: 10.1016/j.tre.2022.102839
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