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Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain

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  • Da, Yuwen
  • Gou, Qinglong
  • Liang, Chao

Abstract

As an emerging online media for entertainment and social contact, live streaming already has a considerable market after its boom in recent years. On a live streaming platform, as content providers and the agents of providers, streamers and unions are the two most important roles on the supply side. Once streamers join a union, they will be paid according to the union’s compensation mechanism instead of directly paid by the platform.

Suggested Citation

  • Da, Yuwen & Gou, Qinglong & Liang, Chao, 2023. "Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
    • Handle: RePEc:eee:transe:v:177:y:2023:i:c:s1366554523002181
    DOI: 10.1016/j.tre.2023.103230
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