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Purchasing choices and channel structure strategies for a two-echelon system with risk-averse players

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  • Xiao, Tiaojun
  • Choi, Tsan-Ming

Abstract

We develop a dynamic game theoretic model of a two-echelon system consisting of two manufacturers and two retailers, where all players are risk averse. Each manufacturer has two pure channel strategies, namely the integrated channel (I) and the retailing channel (R). We mainly focus on how the channel structure strategies and wholesale prices of the manufacturers depend on the risk sensitivity, the pricing power and the purchasing option of the retailer. We derive the optimal decisions for each player and find that: a higher substitutability of the two products implies a stronger manufacturer's motivation to use retailing channel to act against the retailing channel. We further identify the effects of the retailer's risk sensitivity on the wholesale prices which depend on the channel structure. If the total net price cap for the leader retailer is sufficiently large relative to the follower retailer, then the purchasing option of the retailer affects the supply chain's channel structure significantly.

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  • Xiao, Tiaojun & Choi, Tsan-Ming, 2009. "Purchasing choices and channel structure strategies for a two-echelon system with risk-averse players," International Journal of Production Economics, Elsevier, vol. 120(1), pages 54-65, July.
    • Handle: RePEc:eee:proeco:v:120:y:2009:i:1:p:54-65
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    9. Yang, Shilei & Shi, Victor & Jackson, Jonathan E., 2015. "Manufacturers׳ channel structures when selling asymmetric competing products," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 641-651.
    10. Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
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    12. Xiao, Tiaojun & Qi, Xiangtong, 2010. "Strategic wholesale pricing in a supply chain with a potential entrant," European Journal of Operational Research, Elsevier, vol. 202(2), pages 444-455, April.
    13. Niu, Baozhuang & Xu, Haotao & Chen, Lei, 2022. "Creating all-win by blockchain in a remanufacturing supply chain with consumer risk-aversion and quality untrust," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
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    15. Baozhuang Niu & Zongbao Zou, 2017. "Better Demand Signal, Better Decisions? Evaluation of Big Data in a Licensed Remanufacturing Supply Chain with Environmental Risk Considerations," Risk Analysis, John Wiley & Sons, vol. 37(8), pages 1550-1565, August.
    16. Matsui, Kenji, 2018. "When and what wholesale and retail prices should be set in multi-channel supply chains?," European Journal of Operational Research, Elsevier, vol. 267(2), pages 540-554.
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