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“Ship-from-store” strategy in platform retailing

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  • He, Yi
  • Xu, Qingyun
  • Shao, Zhen

Abstract

In the omnichannel retailing context, some online-first retailers open the offline channel to implement cross-channel operational strategies to improve the consumer’s experience. This paper develops an analytical model of the retailer’s offline entry and omnichannel fulfillment option (i.e., the Ship-from-Store option) under competition through the platform’s self-run store. In the omnichannel scenario, the retailer can provide time-sensitive consumers with a quick logistics service by implementing the Ship-from-Store option. We focus on the value of the Ship-from-Store option and explore the effects of this option on the pricing decisions of the retailer and platform. We also explore how consumer heterogeneities (time sensitivity and transportation costs) affect the retailer’s omnichannel operations. In addition, we identify conditions under which the retailer can benefit from the Ship-from-Store option. Some managerial insights are provided.

Suggested Citation

  • He, Yi & Xu, Qingyun & Shao, Zhen, 2021. "“Ship-from-store” strategy in platform retailing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 145(C).
    • Handle: RePEc:eee:transe:v:145:y:2021:i:c:s1366554520307997
    DOI: 10.1016/j.tre.2020.102153
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    6. Li, Zonghuo & Guan, Xu & Mei, Wanxia, 2023. "Coupon promotion and its cross-channel effect in omnichannel retailing industry: A time-sensitive strategy," International Journal of Production Economics, Elsevier, vol. 258(C).
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    8. Cheng, Fei & Chen, Tong & Shen, Yuting & Jing, Xiaodong, 2022. "Impact of green technology improvement and store brand introduction on the sales mode selection," International Journal of Production Economics, Elsevier, vol. 253(C).
    9. Chen, Pengyu & Liu, Xu & Zhou, Pin & Zhu, Stuart X., 2022. "The interplay between strategic inventories and cost misreporting in supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).

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