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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

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  1. Roberto Fontana & Lionel Nesta, 2007. "Product entry in a fast growing industry: The LAN switch market," Springer Books, in: Uwe Cantner & Franco Malerba (ed.), Innovation, Industrial Dynamics and Structural Transformation, pages 87-106, Springer.
  2. Maria Salgano, 2006. "Choosing to Have Less Choice," Working Papers 2006.37, Fondazione Eni Enrico Mattei.
  3. Yenipazarli, A. & Vakharia, A., 2015. "Pricing, market coverage and capacity: Can green and brown products co-exist?," European Journal of Operational Research, Elsevier, vol. 242(1), pages 304-315.
  4. Houghton, Susan M. & Smith, Anne D. & Hood, Jacqueline N., 2009. "The influence of social capital on strategic choice: An examination of the effects of external and internal network relationships on strategic complexity," Journal of Business Research, Elsevier, vol. 62(12), pages 1255-1261, December.
  5. Antonio Moreno & Christian Terwiesch, 2017. "The Effects of Product Line Breadth: Evidence from the Automotive Industry," Marketing Science, INFORMS, vol. 36(2), pages 254-271, March.
  6. Gabszewicz, Jean J. & Marini, Marco A. & Tarola, Ornella, 2017. "Vertical differentiation and collusion: Pruning or proliferation?," Research in Economics, Elsevier, vol. 71(1), pages 129-139.
  7. Fadi Almazyad & Purvi Shah & Eleanor T. Loiacono, 2023. "Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 367-380, July.
  8. Kostas Axarloglou, 2008. "Product line extensions: causes and effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(1), pages 9-21.
  9. Tang, Christopher S., 2010. "A review of marketing-operations interface models: From co-existence to coordination and collaboration," International Journal of Production Economics, Elsevier, vol. 125(1), pages 22-40, May.
  10. Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
  11. Chu, Junhong, 2013. "Quantifying nation equity with sales data: A structural approach," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 19-35.
  12. Aoki, Katsuki & Staeblein, Thomas & Tomino, Takahiro, 2014. "Monozukuri capability to address product variety: A comparison between Japanese and German automotive makers," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 373-384.
  13. Dirk Crass & Franz Schwiebacher, 2017. "The importance of trademark protection for product differentiation and innovation," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 44(2), pages 199-220, June.
  14. Paola Zanella & Paola Cillo & Gianmario Verona, 2022. "Whatever you want, whatever you like: How incumbents respond to changes in market information regimes," Strategic Management Journal, Wiley Blackwell, vol. 43(7), pages 1258-1286, July.
  15. Stoneman, Paul, 2011. "Soft Innovation: Economics, Product Aesthetics, and the Creative Industries," OUP Catalogue, Oxford University Press, number 9780199697021, Decembrie.
  16. Claudio Giachetti & Giovanni Battista Dagnino, 2014. "Detecting the relationship between competitive intensity and firm product line length: Evidence from the worldwide mobile phone industry," Strategic Management Journal, Wiley Blackwell, vol. 35(9), pages 1398-1409, September.
  17. Barry L. Bayus & Gary Erickson & Robert Jacobson, 2003. "The Financial Rewards of New Product Introductions in the Personal Computer Industry," Management Science, INFORMS, vol. 49(2), pages 197-210, February.
  18. Tomohiko Sakao & Tatsunori Hara & Ryo Fukushima, 2020. "Using Product/Service-System Family Design for Efficient Customization with Lean Principles: Model, Method, and Tool," Sustainability, MDPI, vol. 12(14), pages 1-25, July.
  19. Minha Hwang & Bart J. Bronnenberg & Raphael Thomadsen, 2010. "An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets," Marketing Science, INFORMS, vol. 29(5), pages 858-879, 09-10.
  20. Soon-Yau Foong & Razak Idris, 2012. "Leverage, product diversity and performance of general insurers in Malaysia," Journal of Risk Finance, Emerald Group Publishing, vol. 13(4), pages 347-361, August.
  21. Venkatesh Shankar, 2006. "Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers," Management Science, INFORMS, vol. 52(2), pages 276-292, February.
  22. Donna F. Davis & John T. Mentzer & Teresa M. Mccarthy & Susan L. Golicic, 2006. "The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 25(5), pages 303-324.
  23. Mayank Aggarwal & Anindya S. Chakrabarti & Chirantan Chatterjee, 2023. "Movies, stigma and choice: Evidence from the pharmaceutical industry," Health Economics, John Wiley & Sons, Ltd., vol. 32(5), pages 1019-1039, May.
  24. Wan, Xiang & Sanders, Nadia R., 2017. "The negative impact of product variety: Forecast bias, inventory levels, and the role of vertical integration," International Journal of Production Economics, Elsevier, vol. 186(C), pages 123-131.
  25. Vijay Ganesh Hariharan & Ram Bezawada & Debabrata Talukdar, 2015. "Aggregate Impact of Different Brand Development Strategies," Management Science, INFORMS, vol. 61(5), pages 1164-1182, May.
  26. Dertwinkel-Kalt, Markus & Wey, Christian, 2020. "Multi-product bargaining, bundling, and buyer power," Economics Letters, Elsevier, vol. 188(C).
  27. Wang, Pengfei, 2019. "Price space and product demography: Evidence from the workstation industry, 1980–1996," Research Policy, Elsevier, vol. 48(9), pages 1-1.
  28. Zhu, Qingyun & Shah, Purvi & Sarkis, Joseph, 2018. "Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management," International Journal of Production Economics, Elsevier, vol. 205(C), pages 201-214.
  29. Kirca, Ahmet H. & Randhawa, Praneet & Talay, M. Berk & Akdeniz, M. Billur, 2020. "The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 421-439.
  30. Richards, Timothy J. & Patterson, Paul M., 2002. "Strategic Interaction With Multiple Tools: A New Empirical Model," Working Papers 28545, Arizona State University, Morrison School of Agribusiness and Resource Management.
  31. Yi-Ling Cheng & Takatoshi Tabuchi, 2018. "Product Proliferation and First Mover Advantage in a Multiproduct Duopoly," CIRJE F-Series CIRJE-F-1091, CIRJE, Faculty of Economics, University of Tokyo.
  32. Luo Wang & Bin Shen, 2017. "A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand," Sustainability, MDPI, vol. 9(7), pages 1-12, July.
  33. Hwang, M. & Bronnenberg, B.J. & Thomadsen, R., 2010. "An empirical analysis of assortment similarities across U.S. supermarkets," Other publications TiSEM adc990b3-1d5b-4fab-8679-a, Tilburg University, School of Economics and Management.
  34. César García-Díaz & Gábor Péli & Arjen van Witteloostuijn, 2020. "The coevolution of the firm and the product attribute space," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-25, June.
  35. J. Cameron Verhaal & Jake D. Hoskins & Leif W. Lundmark, 2017. "Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center," Strategic Management Journal, Wiley Blackwell, vol. 38(12), pages 2532-2552, December.
  36. Yanhui Zhao & Yufei Zhang & Joyce (Feng) Wang & Wyatt A. Schrock & Roger J. Calantone, 2020. "Brand relevance and the effects of product proliferation across product categories," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1192-1210, November.
  37. de Haas, Samuel & Herold, Daniel & Schäfer, Jan Thomas, 2022. "Entry deterrence due to brand proliferation: Empirical evidence from the German interurban bus industry," International Journal of Industrial Organization, Elsevier, vol. 83(C).
  38. Rajshree Agarwal & Barry L. Bayus, 2002. "The Market Evolution and Sales Takeoff of Product Innovations," Management Science, INFORMS, vol. 48(8), pages 1024-1041, August.
  39. Kaiser Karen & Schwabe Rainer, 2012. "Preference for Variety," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 12(1), pages 1-32, January.
  40. Ayd{i}n Alptekinou{g}lu & Charles J. Corbett, 2008. "Mass Customization vs. Mass Production: Variety and Price Competition," Manufacturing & Service Operations Management, INFORMS, vol. 10(2), pages 204-217, August.
  41. Takagoshi, Noritsugu & Matsubayashi, Nobuo, 2013. "Customization competition between branded firms: Continuous extension of product line from core product," European Journal of Operational Research, Elsevier, vol. 225(2), pages 337-352.
  42. Genakos, Christos D., 2004. "Differential merger effects: the case of the personal computer industry," LSE Research Online Documents on Economics 6726, London School of Economics and Political Science, LSE Library.
  43. Sarangi, Subrat & Chakraborty, Abhishek & Triantis, Konstantinos P., 2021. "Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry," Journal of Business Research, Elsevier, vol. 133(C), pages 388-398.
  44. Gérard P. Cachon & A. Gürhan Kök, 2007. "Category Management and Coordination in Retail Assortment Planning in the Presence of Basket Shopping Consumers," Management Science, INFORMS, vol. 53(6), pages 934-951, June.
  45. Andrea Fosfuri & Marco S. Giarratana, 2009. "Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets," Management Science, INFORMS, vol. 55(2), pages 181-191, February.
  46. Michaela Draganska & Dipak C. Jain, 2005. "Product‐Line Length as a Competitive Tool," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 14(1), pages 1-28, March.
  47. Han, Chaodong & Porterfield, Tobin & Li, Xiaolin, 2012. "Impact of industry competition on contract manufacturing: An empirical study of U.S. manufacturers," International Journal of Production Economics, Elsevier, vol. 138(1), pages 159-169.
  48. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
  49. Ayd?n Alptekino?lu & Alex Grasas, 2012. "When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns," Working Papers 680, Barcelona School of Economics.
  50. Horrace, William & Huang, Rui & Perloff, Jeffrey, 2009. "Variety: Consumer Choice and Optimal Diversity," Research Reports 149942, University of Connecticut, Food Marketing Policy Center.
  51. Anocha Aribarg & Neeraj Arora, 2008. "—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit," Marketing Science, INFORMS, vol. 27(3), pages 474-491, 05-06.
  52. Sergey Rumyantsev & Serguei Netessine, 2007. "What Can Be Learned from Classical Inventory Models? A Cross-Industry Exploratory Investigation," Manufacturing & Service Operations Management, INFORMS, vol. 9(4), pages 409-429, April.
  53. Lee, Cheryl Hill & Schluter, Gerald E., 2002. "Why Do Food Manufacturers Introduce New Products?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-10, March.
  54. Serguei Netessine & Terry A. Taylor, 2007. "Product Line Design and Production Technology," Marketing Science, INFORMS, vol. 26(1), pages 101-117, 01-02.
  55. Tat Chan & Ravi Dhar & William Putsis, 2015. "The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(2), pages 119-132, June.
  56. Salgado, Maria, 2006. "Choosing to Have Less Choice," Economic Theory and Applications Working Papers 12188, Fondazione Eni Enrico Mattei (FEEM).
  57. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
  58. Charlotte R. Ren & Ye Hu & Yu (Jeffrey) Hu & Jerry Hausman, 2011. "Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing," Management Science, INFORMS, vol. 57(6), pages 1009-1024, June.
  59. Lee, Kyungyul & Kwon, Youngsun, 2018. "How does the competitive intensity affect the firm's product strategies?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190406, International Telecommunications Society (ITS).
  60. Pierre-Antoine Arrighi & Céline Mougenot, 2019. "Towards user empowerment in product design: a mixed reality tool for interactive virtual prototyping," Journal of Intelligent Manufacturing, Springer, vol. 30(2), pages 743-754, February.
  61. Guodong (Gordon) Gao & Lorin M. Hitt, 2012. "Information Technology and Trademarks: Implications for Product Variety," Management Science, INFORMS, vol. 58(6), pages 1211-1226, June.
  62. Agarwal, Rajshree & Bayus, Barry L., 2002. "The Market Evolution and Sales Take-Off of Product Innovations," Working Papers 02-0104, University of Illinois at Urbana-Champaign, College of Business.
  63. Richards, Timothy J. & Patterson, Paul M., 2006. "Firm-Level Competition in Price and Variety," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(3), pages 1-22, December.
  64. Jean J. Gabszewicz & Marco A. Marini & Ornella Tarola, 2016. "Vertical Differentiation and Collusion: Cannibalization or Proliferation?," Working Papers 2016.15, Fondazione Eni Enrico Mattei.
  65. Trentin, Alessio & Perin, Elisa & Forza, Cipriano, 2012. "Product configurator impact on product quality," International Journal of Production Economics, Elsevier, vol. 135(2), pages 850-859.
  66. Martins, Lurdes & Queirós, Sónia, 2015. "Competition among pharmacies and the typology of services delivered: The Portuguese case," Health Policy, Elsevier, vol. 119(5), pages 640-647.
  67. Donald Ngwe, 2017. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions," Marketing Science, INFORMS, vol. 36(4), pages 523-541, July.
  68. Varadarajan, Rajan, 2009. "Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations," Business Horizons, Elsevier, vol. 52(1), pages 21-29.
  69. Richards, Timothy J., 2004. "Price and Product-Line Rivalry Among Supermarket Retailers," Working Papers 28535, Arizona State University, Morrison School of Agribusiness and Resource Management.
  70. Antonis Michis & Anna Markidou, 2013. "Determinants of retail wine prices: evidence from Cyprus," Empirical Economics, Springer, vol. 45(1), pages 267-280, August.
  71. Joost Rietveld & J. P. Eggers, 2018. "Demand Heterogeneity in Platform Markets: Implications for Complementors," Organization Science, INFORMS, vol. 29(2), pages 304-322, April.
  72. Faisal Khurshid & Woo‐Yong Park & Felix T. S. Chan, 2020. "The impact of competition on vertical integration: The role of technological niche width," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 789-800, March.
  73. Wei‐Lin Wang & Demetrios Vakratsas, 2021. "The Dual Impact of Product Line Length on Consumer Choice," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3054-3072, September.
  74. In Kyung Kim, 2017. "Competition and Retailer Product Choice: Evidence from the Movie Theater Market," Working Papers 1704, Nazarbayev University, Department of Economics, revised Mar 2018.
  75. Minha Hwang & Raphael Thomadsen, 2016. "How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares," Management Science, INFORMS, vol. 62(2), pages 571-590, February.
  76. Quan Zheng & Xiajun Amy Pan & Asoo J. Vakharia, 2020. "Common Retailer Channel Revisited: The Role of Supply Network Size," Production and Operations Management, Production and Operations Management Society, vol. 29(9), pages 2175-2181, September.
  77. Taylor Randall & Serguei Netessine & Nils Rudi, 2006. "An Empirical Examination of the Decision to Invest in Fulfillment Capabilities: A Study of Internet Retailers," Management Science, INFORMS, vol. 52(4), pages 567-580, April.
  78. Aydm Alptekinoglu & Alex Grasas León, 2011. "When to carry eccentric products? Optimal retail assortment under consumer returns," Economics Working Papers 1272, Department of Economics and Business, Universitat Pompeu Fabra, revised Nov 2012.
  79. Guenther, Miriam & Guenther, Peter, 2021. "The complex firm financial effects of customer satisfaction improvements," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 639-662.
  80. Christos Genakos & Tobias Kretschmer & Ambre Nicolle, 2021. "Strategic confusopoly: evidence from the UK mobile market," CEP Discussion Papers dp1810, Centre for Economic Performance, LSE.
  81. Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J.E.B.M. & Koll, O., 2007. "Win-win strategies at discount stores," Other publications TiSEM 34fbe624-0ee7-4c52-b640-7, Tilburg University, School of Economics and Management.
  82. Yalcinkaya, Goksel & Aktekin, Tevfik & Yeniyurt, Sengun, 2020. "Out with the old: A Bayesian approach to estimating product modification rates," Journal of Business Research, Elsevier, vol. 118(C), pages 141-149.
  83. Goksel Yalcinkaya & Tevfik Aktekin & Sengun Yeniyurt & Setiadi Umar, 2017. "How often should a firm modify its products? A Bayesian analysis of automobile modification cycles," Marketing Letters, Springer, vol. 28(1), pages 85-97, March.
  84. Zhe OuYang & Peng Cheng & Yang Liu, 2020. "The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry," Review of Managerial Science, Springer, vol. 14(6), pages 1221-1249, December.
  85. Lim, Wei Shi & Tan, Soo Jiuan, 2010. "Outsourcing suppliers as downstream competitors: Biting the hand that feeds," European Journal of Operational Research, Elsevier, vol. 203(2), pages 360-369, June.
  86. Ahmad Husairi, Mariyani & Morgan, Robert E. & De Luca, Luigi M., 2021. "Market entry timing: The impact of complementary capabilities on strategic outcomes," Journal of Business Research, Elsevier, vol. 132(C), pages 45-55.
  87. Menezes, Mozart B.C. & Ruiz-Hernández, Diego & Chen, Yen-Tsang, 2021. "On the validity and practical relevance of a measure for structural complexity," International Journal of Production Economics, Elsevier, vol. 240(C).
  88. Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.
  89. Gérard P. Cachon & Christian Terwiesch & Yi Xu, 2005. "Retail Assortment Planning in the Presence of Consumer Search," Manufacturing & Service Operations Management, INFORMS, vol. 7(4), pages 330-346, August.
  90. Camerani, Roberto & Corrocher, Nicoletta & Fontana, Roberto, 2020. "It's never too late (to enter)… till it is! Firms’ entry and exit in the digital audio player industry," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
  91. Menezes, Mozart B.C. & Jalali, Hamed & Lamas, Alejandro, 2021. "One too many: Product proliferation and the financial performance in manufacturing," International Journal of Production Economics, Elsevier, vol. 242(C).
  92. S. Sriram & Pradeep K. Chintagunta & Ramya Neelamegham, 2006. "Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets," Marketing Science, INFORMS, vol. 25(5), pages 440-456, September.
  93. Michaela Draganska & Dipak C. Jain, 2006. "Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis," Marketing Science, INFORMS, vol. 25(2), pages 164-174, 03-04.
  94. Lingli Luo & Xufei Ma & Zeyu Wang, 2022. "The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal," Asia Pacific Journal of Management, Springer, vol. 39(2), pages 395-432, June.
  95. Andreas Herrmann & René Befurt & Mark Heitmann & Hans Berger, 2007. "Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung," Schmalenbach Journal of Business Research, Springer, vol. 59(8), pages 1055-1079, December.
  96. Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O., 2005. "Win-Win Strategies at Discount Stores," ERIM Report Series Research in Management ERS-2005-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  97. Zhu, Qingyun & Dhavale, Dileep G. & Sarkis, Joseph & Wang, Xuan, 2023. "Formalizing organizational product deletion through strategic cross-functional evaluation: A Bayesian analysis approach," International Journal of Production Economics, Elsevier, vol. 262(C).
  98. Jean J. Gabszewicz & Marco A. Marini & Ornella Tarola, 2016. "Vertical Differentiation and Collusion: Cannibalization or Proliferation?," Working Papers 2016.15, Fondazione Eni Enrico Mattei.
  99. Fontana, Roberto & Vezzulli, Andrea, 2016. "Technological leadership and persistence in product innovation in the Local Area Network industry 1990–1999," Research Policy, Elsevier, vol. 45(8), pages 1604-1619.
  100. Neeraj Arora & Ty Henderson, 2007. "Embedded Premium Promotion: Why It Works and How to Make It More Effective," Marketing Science, INFORMS, vol. 26(4), pages 514-531, 07-08.
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