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Determinants of retail wine prices: evidence from Cyprus

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  • Antonis Michis

    ()

  • Anna Markidou

    ()

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    Abstract

    This study uses a detailed panel dataset for the Cyprus wine market and a fixed effects simultaneous equations model specification to investigate retail wine price determinants. Our results show that producers’ pricing policies tend to be influenced more by the level of market concentration in the wine and retail industries than by competitors’ price movements. We propose a sales response model to identify the impact of marketing drivers on sales. Wine consumption in Cyprus is unit elastic, but the impact of competitive prices and retail distribution coverage on sales is small. Copyright Springer-Verlag 2013

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    File URL: http://hdl.handle.net/10.1007/s00181-012-0616-y
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    Article provided by Springer in its journal Empirical Economics.

    Volume (Year): 45 (2013)
    Issue (Month): 1 (August)
    Pages: 267-280

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    Handle: RePEc:spr:empeco:v:45:y:2013:i:1:p:267-280
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    Keywords: Wine; Nonlinear pricing; Market concentration; Fixed effects; L66; L11;

    Find related papers by JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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