IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices

Listed author(s):

    (Texas Tech University, Lubbock, Texas, USA)


    (University of Tennessee, Knoxville, Tennessee, USA)


    (College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania, USA)


    (University of Oregon, Eugene, Oregon, USA)

Registered author(s):

    This paper presents results of a survey designed to discover how sales forecasting management practices have changed over the past 20 years as compared to findings reported by Mentzer and Cox (1984) and Mentzer and Kahn (1995). An up-to-date overview of empirical studies on forecasting practice is also presented. A web-based survey of forecasting executives was employed to explore trends in forecasting management, familiarity, satisfaction, usage, and accuracy among companies in a variety of industries. Results revealed decreased familiarity with forecasting techniques, and decreased levels of forecast accuracy. Implications for managers and suggestions for future research are presented. Copyright © 2006 John Wiley & Sons, Ltd.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: Link to full text; subscription required
    Download Restriction: no

    Article provided by John Wiley & Sons, Ltd. in its journal Journal of Forecasting.

    Volume (Year): 25 (2006)
    Issue (Month): 5 ()
    Pages: 303-324

    in new window

    Handle: RePEc:jof:jforec:v:25:y:2006:i:5:p:303-324
    DOI: 10.1002/for.989
    Contact details of provider: Web page:

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. DeRoeck, Richard, 1991. "Is there a gap between forecasting theory and practice? A personal view," International Journal of Forecasting, Elsevier, vol. 7(1), pages 1-2, May.
    2. Klassen, Robert D. & Flores, Benito E., 2001. "Forecasting practices of Canadian firms: Survey results and comparisons," International Journal of Production Economics, Elsevier, vol. 70(2), pages 163-174, March.
    3. Mady, M. Tawfik, 2000. "Sales forecasting practices of Egyptian public enterprises: survey evidence," International Journal of Forecasting, Elsevier, vol. 16(3), pages 359-368.
    4. Barry L. Bayus & William P. Putsis, Jr., 1999. "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," Marketing Science, INFORMS, vol. 18(2), pages 137-153.
    5. Mahmoud, Essam & DeRoeck, Richard & Brown, Robert & Rice, Gillian, 1992. "Bridging the gap between theory and practice in forecasting," International Journal of Forecasting, Elsevier, vol. 8(2), pages 251-267, October.
    6. Scott Armstrong, J., 1988. "Research needs in forecasting," International Journal of Forecasting, Elsevier, vol. 4(3), pages 449-465.
    7. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:jof:jforec:v:25:y:2006:i:5:p:303-324. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

    or (Christopher F. Baum)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.