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The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour

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Cited by:

  1. Peidong Sang & Haona Yao & Lin Zhang & Sen Wang & Yanjie Wang & Jinjian Liu, 2020. "Influencing factors of consumers’ willingness to purchase green housing: a survey from Shandong Province, China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(5), pages 4267-4287, June.
  2. Godwin Udo & Kallol Bagchi & Moutusy Maity, 2016. "Exploring Factors Affecting Digital Piracy Using the Norm Activation and UTAUT Models: The Role of National Culture," Journal of Business Ethics, Springer, vol. 135(3), pages 517-541, May.
  3. Saleem Rahman & Agnieszka Chwialkowska & Nazim Hussain & Waheed Akbar Bhatti & Harri Luomala, 2023. "Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(2), pages 997-1016, February.
  4. Yalin Yuan & Minyue Xu & Hanxin Chen, 2022. "What Factors Affect Farmers’ Levels of Domestic Waste Sorting Behavior? A Case Study from Shaanxi Province, China," IJERPH, MDPI, vol. 19(19), pages 1-14, September.
  5. Hamid Rastegari Kopaei & Mehdi Nooripoor & Ayatollah Karami & Ruxandra Malina Petrescu-Mag & Dacinia Crina Petrescu, 2021. "Drivers of Residents’ Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
  6. Lulu Wang & Hu Yu & Bin Zhou, 2025. "Formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destination," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  7. Kiatkawsin, Kiattipoom & Han, Heesup, 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory," Tourism Management, Elsevier, vol. 59(C), pages 76-88.
  8. Nosi, Costanza & D'Agostino, Antonella & Ceccotti, Federica & Sfodera, Fabiola, 2024. "Green funerals: Technological innovations and societal shifts toward sustainable death care practices," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
  9. Nicholas R. Magliocca, 2020. "Agent-Based Modeling for Integrating Human Behavior into the Food–Energy–Water Nexus," Land, MDPI, vol. 9(12), pages 1-25, December.
  10. Adıgüzel, Feray & Donato, Carmela, 2021. "Proud to be sustainable: Upcycled versus recycled luxury products," Journal of Business Research, Elsevier, vol. 130(C), pages 137-146.
  11. Lisa A Williams & Barbara Masser & Jessie Sun, 2015. "Revisiting the Effect of Anthropomorphizing a Social Cause Campaign," PLOS ONE, Public Library of Science, vol. 10(9), pages 1-16, September.
  12. Seemab Rana & Fazilathunissa Shafi & Aimen Rasheed & Muhammad Imran Malik, 2024. "Online environmental platforms service and green consumer behavior nexus: a multi-mediator study," Future Business Journal, Springer, vol. 10(1), pages 1-18, December.
  13. Soha Abutaleb & Noha El-Bassiouny & Sara Hamed, 2023. "Using norm activation theory to understand intentions for collaborative consumption," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 245-268, March.
  14. Leila Niamir & Gregor Kiesewetter & Fabian Wagner & Wolfgang Schöpp & Tatiana Filatova & Alexey Voinov & Hans Bressers, 2020. "Assessing the macroeconomic impacts of individual behavioral changes on carbon emissions," Climatic Change, Springer, vol. 158(2), pages 141-160, January.
  15. Olawale Fatoki, 2023. "Antecedents of Workplace Energy Saving Behaviour: An Integration of the Theory of Planned Behaviour and Norm Activation Model," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 394-403, July.
  16. Katharina Momsen & Markus Ohndorf, 2022. "Seller Opportunism in Credence Good Markets – The Role of Market Conditions," Working Papers 2022-10, Faculty of Economics and Statistics, Universität Innsbruck.
  17. Wang, Yacan & Yang, Ying & Wang, Jiaping & Douglas, Matthew & Su, Duan, 2021. "Examining the influence of social norms on orderly parking behavior of dockless bike-sharing users," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 284-296.
  18. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
  19. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
  20. Sajjakaj Jomnonkwao & Chinnakrit Banyong & Supanida Nanthawong & Thananya Janhuaton & Vatanavongs Ratanavaraha & Thanapong Champahom & Pornsiri Jongkol, 2022. "Perceptions of Parents of the Quality of the Public Transport Services Used by Children to Commute to School," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
  21. Yanyan Zhang & Tat-Huei Cham & Chuen Khee Pek & Choi-Meng Leong, 2024. "Is face and information availability important in green purchasing among young consumers?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  22. Jing BinQiang & Seyedali Ahrari & Zeinab Zaremohzzabieh & Mansoureh Zarean & Haslinda Abdullah, 2024. "Predicting Climate Change Mitigation Behavior in Chinese Families: Effects of Metacognitive Climate Knowledge and Biospheric Values," Sustainability, MDPI, vol. 16(24), pages 1-25, December.
  23. Wang, Yi-Jia & Wang, Yue & Huang, George Q. & Lin, Ciyun, 2024. "Public acceptance of crowdsourced delivery from a customer perspective," European Journal of Operational Research, Elsevier, vol. 317(3), pages 793-805.
  24. Wang, Bo & Wang, Xiaomeng & Guo, Dongxue & Zhang, Bin & Wang, Zhaohua, 2018. "Analysis of factors influencing residents’ habitual energy-saving behaviour based on NAM and TPB models: Egoism or altruism?," Energy Policy, Elsevier, vol. 116(C), pages 68-77.
  25. Julius Wenzig & Tim Gruchmann, 2018. "Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
  26. Saiquan Hu & Rui Chen & Nan Zhang & Junming Zhu, 2018. "Loneliness Makes Consumers Avoid Unsafe Food," Sustainability, MDPI, vol. 10(9), pages 1-13, August.
  27. van Dam, Ynte K. & van Trijp, Hans CM, 2016. "Interventions To Encourage Sustainable Consumption," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(2-3), pages 1-8, October.
  28. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
  29. Işıl MENDEŞ PEKDEMİR & : Aygül Dönmez Turan, 2018. "Davranış Teorilerinin Bireysel, Sosyal ve Normatif Açıdan Kavramlaştırılması: BSN Davranış Modeli ÖnerisiJournal: Istanbul Management Journal," Istanbul Management Journal, Istanbul University Business School, vol. 29(85), pages 127-186, December.
  30. Ezlika M. Ghazali & Bang Nguyen & Dilip S. Mutum & Su-Fei Yap, 2019. "Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups," Sustainability, MDPI, vol. 11(12), pages 1-28, June.
  31. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
  32. Jingjing Wang & Mingyue Li & Sinan Li & Kai Chen, 2022. "Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory," IJERPH, MDPI, vol. 19(7), pages 1-15, April.
  33. Börger, Tobias & Hattam, Caroline, 2017. "Motivations matter: Behavioural determinants of preferences for remote and unfamiliar environmental goods," Ecological Economics, Elsevier, vol. 131(C), pages 64-74.
  34. Yanqing Song & Han Bao & Shan Shen, 2022. "Understanding the Influence of Initial Values of College Students in Shaping Pro-Environmental Behavioral Intention," IJERPH, MDPI, vol. 19(15), pages 1-14, August.
  35. Tang, Honghong & Li, Lin & Su, Song, 2022. "Experiencing less leads to the use of more: The effect of a scarcity mindset on product usage," Journal of Business Research, Elsevier, vol. 149(C), pages 139-148.
  36. Megawati Simanjuntak & Nidya Luthfi Nafila & Lilik Noor Yuliati & Irni Rahmayani Johan & Mukhamad Najib & Mohamad Fazli Sabri, 2023. "Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
  37. Felix Ostertag, 2023. "Integrating OCBE Literature and Norm Activation Theory: A Moderated Mediation on Proenvironmental Behavior of Employees," Sustainability, MDPI, vol. 15(9), pages 1-27, May.
  38. Shahrukh Aman & Nadir Munir Hassan & Mohammad Nisar Khattak & Mohamed A. Moustafa & Mahendra Fakhri & Zeeshan Ahmad, 2021. "Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
  39. Mekhala Kaluarachchi & Anuradha Waidyasekara & Raufdeen Rameezdeen & Nicholas Chileshe, 2021. "Mitigating Dust Pollution from Construction Activities: A Behavioural Control Perspective," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
  40. Naihui Wang & Yulong Pei & Hao Fu, 2022. "Public Acceptance of Last-Mile Shuttle Bus Services with Automation and Electrification in Cold-Climate Environments," Sustainability, MDPI, vol. 14(21), pages 1-16, November.
  41. Khalid Mehmood & Fauzia Jabeen & Hina Rehman & Yaser Iftikhar & Naseer Abbas Khan, 2024. "Understanding the boosters of employees’ voluntary pro-environmental behavior: a time-lagged investigation," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(4), pages 9847-9869, April.
  42. Xiaojie Zhang & Lili Wang, 2022. "Factors Contributing to Citizens’ Participation in COVID-19 Prevention and Control in China: An Integrated Model Based on Theory of Planned Behavior, Norm Activation Model, and Political Opportunity S," IJERPH, MDPI, vol. 19(23), pages 1-18, November.
  43. Nascimento, Jorge & Maria Correia Loureiro, Sandra, 2024. "Understanding the desire for green consumption: Norms, emotions, and attitudes," Journal of Business Research, Elsevier, vol. 178(C).
  44. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
  45. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
  46. Heesup Han & Soyeun Lee & Jinkyung Jenny Kim & Hyungseo Bobby Ryu, 2020. "Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
  47. Naihui Wang & Yulong Pei & Yi-Jia Wang, 2022. "Antecedents in Determining Users’ Acceptance of Electric Shuttle Bus Services," Mathematics, MDPI, vol. 10(16), pages 1-19, August.
  48. Jinhua Xie & Gangqiao Yang & Zhaoxia Guo & Ge Wang, 2021. "Exploring the Influence Mechanism of Farmers’ Organic Fertilizer Application Behaviors Based on the Normative Activation Theory," Land, MDPI, vol. 10(11), pages 1-18, October.
  49. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani, 2023. "Citizens' support in social mission platforms: Unravelling configurations for participating in civic crowdfunding platforms," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  50. Carolyn A. Lin & Xihui Wang & Yukyung Yang, 2023. "Sustainable Apparel Consumption: Personal Norms, CSR Expectations, and Hedonic vs. Utilitarian Shopping Value," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
  51. Meike Rombach & David Dean & Frank Vriesekoop & Bin Jiang & Zeyuan Zhou & Wendy Hao & Wim Koning, 2025. "Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(1), pages 77-109, March.
  52. Heesup Han & Linda Heejung Lho & Amr Al-Ansi & Hyungseo Bobby Ryu & Jinah Park & Wansoo Kim, 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
  53. Hongru Yan & Huaqi Chai, 2021. "Consumers’ Intentions towards Green Hotels in China: An Empirical Study Based on Extended Norm Activation Model," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
  54. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
  55. Maduku, Daniel K., 2024. "How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  56. Zong, Fang & Li, Yu-Xuan & Zeng, Meng, 2023. "Developing a carbon emission charging scheme considering mobility as a service," Energy, Elsevier, vol. 267(C).
  57. Elton Beserra de Lima & Cristiane Salome Ribeiro Costa & Georgia Rocha Felix, 2019. "Guilt and Pride Emotions and their Influence on the Intention of Purchasing Green Products," CBR - Consumer Behavior Review, Universidade Federal de Pernambuco (UFPE), vol. 3(2), pages 70-84, December.
  58. Malhotra, Gunjan & Ramalingam, Mahesh, 2022. "Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  59. Wang, Xiaonan & Tzeng, Shian-Yang & Mardani, Abbas, 2022. "Spatial differentiation and driving mechanisms of urban household waste separation behavior in Shanghai, China," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  60. Carlos Andres Trujillo & Catalina Estrada-Mejia & Jose A Rosa, 2021. "Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-23, March.
  61. Yaru Chen & Xiao Han & Siyao Lv & Boyao Song & Xinye Zhang & Hongxun Li, 2022. "The Influencing Factors of Pro-Environmental Behaviors of Farmer Households Participating in Understory Economy: Evidence from China," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
  62. Josefa D. Martín-Santana & Lorena Robaina-Calderín & Eva Reinares-Lara & Laura Romero-Domínguez, 2019. "Knowing the Blood Nondonor to Activate Behaviour," Social Sciences, MDPI, vol. 8(12), pages 1-22, November.
  63. Talwar, Shalini & Kaur, Puneet & Kumar, Sushant & Salo, Jari & Dhir, Amandeep, 2022. "The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  64. Nguyen-Phuoc, Duy Quy & Pham, Son Truong & Nguyen, Thao Phuong Thi & Su, Diep Ngoc & Luu, Tuan Trong & Oviedo-Trespalacios, Oscar, 2025. "Exploring the switch to urban train services: The impact of perceived accessibility and its moderating effects," Transportation Research Part A: Policy and Practice, Elsevier, vol. 191(C).
  65. Duong, Cong Doanh, 2023. "“What goes around comes around†: Activating sustainable consumption with curvilinear effects of karma determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  66. Wang, Yi-Jia & Wang, Qi & Wang, Naihui, 2023. "The role of rationality and altruism in rural households' acceptance of straw energy utilization: Evidence from Northeast China," Energy Policy, Elsevier, vol. 177(C).
  67. Choudhary, Piyush & Kumar Jain, Nikunj & Panda, Abinash, 2022. "Making small and medium enterprises circular economy compliant by reducing the single use plastic consumption," Journal of Business Research, Elsevier, vol. 149(C), pages 448-462.
  68. Chun-Hsi Vivian Chen & Yu-Cheng Chen, 2021. "Assessment of Enhancing Employee Engagement in Energy-Saving Behavior at Workplace: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
  69. Savari, Moslem & Khaleghi, Bagher, 2025. "Promoting safe and pro-environmental behaviors for sustainable forest management: Integrating technology acceptance model and the norm activation model," Socio-Economic Planning Sciences, Elsevier, vol. 98(C).
  70. Chenxuan Hou & Emine Sarigöllü & Myung-Soo Jo & Dapeng Liang, 2018. "Stepping Outside the Self Promotes Pro-Environmental Behaviors," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
  71. Muhammad A. Saleem & Hina Ismail & Rao Akmal Ali, 2021. "Actions Speak Louder than Words: Investigating the Interplay between Descriptive and Injunctive Norms to Promote Alternative Fuel Vehicles," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
  72. Yaghoubi, Jafar & Yazdanpanah, Masoud & Komendantova, Nadejda, 2019. "Iranian agriculture advisors' perception and intention toward biofuel: Green way toward energy security, rural development and climate change mitigation," Renewable Energy, Elsevier, vol. 130(C), pages 452-459.
  73. Ting Xu & Lingyun Mi & Xuejiao Wang & Jiali Han & Lijie Qiao & Hongwei Chen & Yuchuan Jiang, 2025. "Overcoming barriers to sustainable development: Evaluating what information frameworks matter and how they work in reducing consumer food waste," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 30-51, February.
  74. Tobin N. Walton & Robert Emmet Jones, 2022. "An Information-Theoretic Approach to Modeling the Major Drivers of Pro-Environmental Behavior," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
  75. Lim, Weng Marc & O'Connor, Peter & Nair, Sumesh & Soleimani, Samaneh & Rasul, Tareq, 2023. "A foundational theory of ethical decision-making: The case of marketing professionals," Journal of Business Research, Elsevier, vol. 158(C).
  76. Benjamin M. Abraham, 2021. "Ideology and non-state climate action: partnering and design of REDD+ projects," International Environmental Agreements: Politics, Law and Economics, Springer, vol. 21(4), pages 669-690, December.
  77. Piotr Zientara & Anna Zamojska & Grzegorz Maciejewski & Anna Maria Nikodemska-Wołowik, 2019. "Environmentalism and Polish Coal Mining: A Multilevel Study," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
  78. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
  79. Karola Bastini & Rudolf Kerschreiter & Maik Lachmann & Matthias Ziegler & Tim Sawert, 2024. "Encouraging Individual Contributions to Net-Zero Organizations: Effects of Behavioral Policy Interventions and Social Norms," Journal of Business Ethics, Springer, vol. 192(3), pages 543-560, July.
  80. Martín-Santana, Josefa D. & Reinares-Lara, Eva & Romero-Domínguez, Laura, 2020. "Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study," Journal of Economic Psychology, Elsevier, vol. 81(C).
  81. Yuanhong Liao & Weihong Yang, 2022. "The determinants of different types of private-sphere pro-environmental behaviour: an integrating framework," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8566-8592, June.
  82. Li, Yaping & Guo, Yuntao & Lu, Jian & Peeta, Srinivas, 2019. "Impacts of congestion pricing and reward strategies on automobile travelers’ morning commute mode shift decisions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 125(C), pages 72-88.
  83. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
  84. Wang, Xingdong & Lu, Pan, 2021. "Drivers of Farmers’ Intentions to Use Eco-Breeding: Integrating the Theory of Planned Behavior and the Norm Activation Model," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329393, Asian Society of Agricultural Economists (ASAE).
  85. Kiattipoom Kiatkawsin & Ian Sutherland & Seul Ki Lee, 2020. "Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model," Sustainability, MDPI, vol. 12(12), pages 1-15, June.
  86. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
  87. Yan Wah Leung & Sonny Rosenthal, 2019. "Explicating Perceived Sustainability-Related Climate: A Situational Motivator of Pro-Environmental Behavior," Sustainability, MDPI, vol. 11(1), pages 1-17, January.
  88. Elsie Nasr & Okechukwu Lawrence Emeagwali & Hasan Yousef Aljuhmani & Souha Al-Geitany, 2022. "Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement," Sustainability, MDPI, vol. 14(21), pages 1-26, October.
  89. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
  90. Lee, Stacy H.N. & Chang, Hyo Jung (Julie) & Zhao, Li, 2023. "The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  91. Jie Zhou & Siqi Yue & Zhihua Xiao, 2024. "How Does Perceived Calling Influence Sustained Volunteering Intention? The Role of Volunteering Norm and COVID-19 Pandemic Strength," SAGE Open, , vol. 14(2), pages 21582440241, May.
  92. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
  93. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
  94. Catalin M. Stancu & Alice Grønhøj & Liisa Lähteenmäki, 2020. "Meanings and Motives for Consumers’ Sustainable Actions in the Food and Clothing Domains," Sustainability, MDPI, vol. 12(24), pages 1-25, December.
  95. Barbara Culiberg & Hichang Cho & Mateja Kos Koklic & Vesna Zabkar, 2023. "The Role of Moral Foundations, Anticipated Guilt and Personal Responsibility in Predicting Anti-consumption for Environmental Reasons," Journal of Business Ethics, Springer, vol. 182(2), pages 465-481, January.
  96. Kim, Sun-Hwa & Huang, Ran, 2021. "Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  97. Zeinab Rezvani & Johan Jansson & Maria Bengtsson, 2018. "Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1272-1283, December.
  98. Faiq Aziz & Nomahaza Mahadi & Shathees Baskaran, 2017. "Fostering Employee Pro-Environmental Behaviour: Does Emotional Intelligence Matters?," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(10), pages 567-575, October.
  99. Natasha Juliana & Suddin Lada & Brahim Chekima & Azaze-Azizi Abdul Adis, 2022. "Exploring Determinants Shaping Recycling Behavior Using an Extended Theory of Planned Behavior Model: An Empirical Study of Households in Sabah, Malaysia," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
  100. Tang, Pok Man & Yam, Kai Chi & Koopman, Joel, 2020. "Feeling proud but guilty? Unpacking the paradoxical nature of unethical pro-organizational behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 160(C), pages 68-86.
  101. Gesa Stremmel & Ossama Elshiewy & Yasemin Boztug, 2024. "Climate‐neutral labeling for climate‐friendly vs. climate‐harmful food products: Consumer perceptions and implications," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4441-4455, July.
  102. Jun Lv & Xuan Liu & Sivhuang Lay, 2021. "The Impact of Consequences Awareness of Public Environment on Medicine Return Behavior: A Moderated Chain Mediation Model," IJERPH, MDPI, vol. 18(18), pages 1-19, September.
  103. Hynes, Niki & Wilson, Juliette, 2016. "I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 349-359.
  104. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
  105. Nagarajan Shanmugavel & Rema Rajendran, 2022. "Adoption of Rainwater Harvesting: a Dual-factor Approach by Integrating Theory of Planned Behaviour and Norm Activation Model," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 36(8), pages 2827-2845, June.
  106. Hoshiar Mal & Nagendra Singh Nehra, 2023. "The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products," Sustainability, MDPI, vol. 15(8), pages 1-12, April.
  107. Joanna Adamska-Mieruszewska & Piotr Zientara & Urszula Mrzygłód & Anna Fornalska, 2025. "Motivations for participation in green crowdfunding: Evidence from the UK," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(3), pages 6139-6164, March.
  108. Myung Ja Kim & C. Michael Hall, 2019. "Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure," Sustainability, MDPI, vol. 11(23), pages 1-20, November.
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  127. Muhamad Rizki & Muhammad Zudhy Irawan & Puspita Dirgahayani & Prawira Fajarindra Belgiawan & Retno Wihanesta, 2022. "Low Emission Zone (LEZ) Expansion in Jakarta: Acceptability and Restriction Preference," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
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  132. Heesup Han & Linda Heejung Lho & Hyeon-Cheol Kim & Elena-Nicoleta Untaru, 2021. "Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions," IJERPH, MDPI, vol. 18(2), pages 1-16, January.
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