IDEAS home Printed from https://ideas.repec.org/a/eee/eneeco/v145y2025ics0140988325002324.html
   My bibliography  Save this article

Exploring sustainable energy consumption practices: An extended environmental value-belief-norm framework using SEM analysis

Author

Listed:
  • Kumar, Vikas
  • Kaur, Amanpreet
  • Cao, Dongmei
  • Sindhwani, Rahul
  • Mathiyazhagan, K.
  • Lin, Boqiang

Abstract

With increasing global emphasis on sustainable energy development and the transition to a low-carbon economy, understanding the drivers behind consumer adoption of eco-friendly products is crucial. This paper attempts to respond to this need by analyzing the economic implications of sustainable energy consumption habits. Utilizing an extended environmental Value-Belief-Norm (VBN) model, the research examines how values, beliefs, and a sense of obligation influence consumers' Willingness to Pay More (WTPM) for eco-friendly home products, Word-Of-Mouth intention (WOM) and sustainable consumption behaviors. The study employs survey data from 517 participants across India, analyzed through structural equation modeling (SEM) and complemented by insights from semi-structured interviews. The findings suggest that the biospheric, altruistic, and egoistic values subsequently create an ecological worldview in consumers. Ecological worldviews, in turn, impact consequences such as consumers' responsibility and subsequent behaviors, including WOM and WTPM, and the adoption of eco-friendly products. The study refines the VBN model and identifies key motivators and barriers to sustainable consumption. It guides policymakers and businesses to promote eco-friendly practices by highlighting the benefits of sustainable products and leveraging advanced technology to create eco-friendly home solutions.

Suggested Citation

  • Kumar, Vikas & Kaur, Amanpreet & Cao, Dongmei & Sindhwani, Rahul & Mathiyazhagan, K. & Lin, Boqiang, 2025. "Exploring sustainable energy consumption practices: An extended environmental value-belief-norm framework using SEM analysis," Energy Economics, Elsevier, vol. 145(C).
  • Handle: RePEc:eee:eneeco:v:145:y:2025:i:c:s0140988325002324
    DOI: 10.1016/j.eneco.2025.108408
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0140988325002324
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.eneco.2025.108408?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Kiatkawsin, Kiattipoom & Han, Heesup, 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory," Tourism Management, Elsevier, vol. 59(C), pages 76-88.
    2. O'Shaughnessy, Eric & Grayson, Alexandra & Barbose, Galen, 2023. "The role of peer influence in rooftop solar adoption inequity in the United States," Energy Economics, Elsevier, vol. 127(PA).
    3. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    4. Zeinab Rezvani & Johan Jansson & Maria Bengtsson, 2018. "Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1272-1283, December.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Harshad Sonar & Nikhil Ghag & Yashomandira Kharde & Shriya Ghosh, 2023. "Analysis of barriers affecting circular economy adoption in food supply chain: A strategic perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5273-5288, December.
    7. Chunguang April Bai & James Cordeiro & Joseph Sarkis, 2020. "Blockchain technology: Business, strategy, the environment, and sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 321-322, January.
    8. Mahn, Daniel & Best, Rohan & Wang, Cong & Abiona, Olukorede, 2024. "What drives solar energy adoption in developing countries? Evidence from household surveys across countries," Energy Economics, Elsevier, vol. 138(C).
    9. Grappi, Silvia & Bergianti, Francesca & Gabrielli, Veronica & Baghi, Ilaria, 2024. "The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality," Journal of Business Research, Elsevier, vol. 170(C).
    10. Ezlika M. Ghazali & Bang Nguyen & Dilip S. Mutum & Su-Fei Yap, 2019. "Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups," Sustainability, MDPI, vol. 11(12), pages 1-28, June.
    11. Fifita, 'Ilaisaane M.E. & Seo, Yuri & Ko, Eunju & Conroy, Denise & Hong, Dayun, 2020. "Fashioning organics: Wellbeing, sustainability, and status consumption practices," Journal of Business Research, Elsevier, vol. 117(C), pages 664-671.
    12. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    13. Md. Abdul Moktadir & Anil Kumar & Syed Mithun Ali & Sanjoy Kumar Paul & Razia Sultana & Jafar Rezaei, 2020. "Critical success factors for a circular economy: Implications for business strategy and the environment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3611-3635, December.
    14. Hongru Yan & Huaqi Chai, 2021. "Consumers’ Intentions towards Green Hotels in China: An Empirical Study Based on Extended Norm Activation Model," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    15. Čater, Tomaž & Čater, Barbara & Milić, Patricia & Žabkar, Vesna, 2023. "Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models," Journal of Business Research, Elsevier, vol. 159(C).
    16. Genovaitė Liobikienė & Mykolas Simas Poškus, 2019. "The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory," Sustainability, MDPI, vol. 11(12), pages 1-19, June.
    17. Rambabu Lavuri & Umair Akram & Zubair Akram, 2023. "RETRACTED: Exploring the sustainable consumption behavior in emerging countries: The role of pro‐environmental self‐identity, attitude, and environmental protection emotion," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5174-5186, December.
    18. Tuan Anh Truong & Huong-Giang Pham & Nguyen Thi Khanh Chi & Nguyen Thuy Dung, 2024. "Roles of environmental concern and social motivation in promoting bringing shopping bags: an empirical study in Vietnam," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 16(2), pages 262-280.
    19. Priya, Pragati & Sharma, Chandan, 2024. "On transmission channels of energy prices and monetary policy shocks to household consumption: Evidence from India," Energy Economics, Elsevier, vol. 136(C).
    20. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    21. Joshi, Yatish & Rahman, Zillur, 2019. "Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors," Ecological Economics, Elsevier, vol. 159(C), pages 235-243.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    2. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    3. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani, 2023. "Citizens' support in social mission platforms: Unravelling configurations for participating in civic crowdfunding platforms," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    4. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
    5. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    6. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    7. Zhijian Bai & Yang Zhang, 2021. "Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    8. Jingjing Wang & Mingyue Li & Sinan Li & Kai Chen, 2022. "Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory," IJERPH, MDPI, vol. 19(7), pages 1-15, April.
    9. Farzana Sharmin & Mohammad Tipu Sultan & Alina Badulescu & Dorin Paul Bac & Benqian Li, 2020. "Millennial Tourists’ Environmentally Sustainable Behavior Towards a Natural Protected Area: An Integrative Framework," Sustainability, MDPI, vol. 12(20), pages 1-24, October.
    10. Sunmi Yun & Taeuk Kim, 2019. "What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?," Sustainability, MDPI, vol. 11(9), pages 1-19, May.
    11. Heesup Han & Xiaoting Chi & Chang-Sik Kim & Hyungseo Bobby Ryu, 2020. "Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    12. Hongru Yan & Huaqi Chai, 2021. "Consumers’ Intentions towards Green Hotels in China: An Empirical Study Based on Extended Norm Activation Model," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    13. Felix Ostertag, 2023. "Integrating OCBE Literature and Norm Activation Theory: A Moderated Mediation on Proenvironmental Behavior of Employees," Sustainability, MDPI, vol. 15(9), pages 1-27, May.
    14. Petra Zabukovec Baruca & Zlatko Janèiè & Aleksandra Brezovec, 2022. "Understanding Responsibility from the Tourist’s Perspective: A Hotel Context," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 187-202.
    15. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
    16. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    17. Huajie Wang & Herong Gui & Chong Ren & Guijian Liu, 2021. "Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    18. Joanna Adamska-Mieruszewska & Piotr Zientara & Urszula Mrzygłód & Anna Fornalska, 2025. "Motivations for participation in green crowdfunding: Evidence from the UK," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(3), pages 6139-6164, March.
    19. Kyuhyeon Joo & Junghoon (Jay) Lee & Jinsoo Hwang, 2022. "NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants," IJERPH, MDPI, vol. 19(21), pages 1-18, November.
    20. Duong, Cong Doanh, 2023. "“What goes around comes around†: Activating sustainable consumption with curvilinear effects of karma determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eneeco:v:145:y:2025:i:c:s0140988325002324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eneco .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.