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Exploring Determinants Shaping Recycling Behavior Using an Extended Theory of Planned Behavior Model: An Empirical Study of Households in Sabah, Malaysia

Author

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  • Natasha Juliana

    (Faculty of Business, Economics & Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

  • Suddin Lada

    (Faculty of Business, Economics & Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

  • Brahim Chekima

    (Faculty of Business, Economics & Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

  • Azaze-Azizi Abdul Adis

    (Faculty of Business, Economics & Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

Abstract

Household waste and the exploitation of the environment are among the alarming and unsustainable consumption patterns that are harmful to the ecosystem. Hence, this study aims to determine the factors influencing recycling behavior by extending the theory of planned behavior (TPB) to an analysis of how recycling practices are fostered among citizens and how sustainable development goals (SDG) are upheld. The extended TPB model includes moral norms, convenience, and the cost of recycling. A total of 170 responses were received via the purposive sampling technique. The research model was analyzed using the partial least square structural equation modeling technique (PLS-SEM). Results show that subjective norms, moral norms, convenience, and the cost to recycle positively influenced recycling behavior. Environmental awareness was found to heavily influence attitudes, but attitudes were not found to translate into behavior. This research provides significant insight and a better understanding of recycling behavior and adds new momentum to the growing literature. The implications of these findings are further discussed.

Suggested Citation

  • Natasha Juliana & Suddin Lada & Brahim Chekima & Azaze-Azizi Abdul Adis, 2022. "Exploring Determinants Shaping Recycling Behavior Using an Extended Theory of Planned Behavior Model: An Empirical Study of Households in Sabah, Malaysia," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:8:p:4628-:d:792633
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    References listed on IDEAS

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    1. Nur Shafeera Mohamad & Ai Chin Thoo & Hon Tat Huam, 2022. "The Determinants of Consumers’ E-Waste Recycling Behavior through the Lens of Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-27, July.
    2. Mohamed Bouteraa & Brahim Chekima & Nelson Lajuni & Ayesha Anwar, 2023. "Understanding Consumers’ Barriers to Using FinTech Services in the United Arab Emirates: Mixed-Methods Research Approach," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    3. Suddin Lada & Brahim Chekima & Rudy Ansar & Mohamad Isa Abdul Jalil & Lim Ming Fook & Caroline Geetha & Mohamed Bouteraa & Mohd Rahimie Abdul Karim, 2023. "Islamic Economy and Sustainability: A Bibliometric Analysis Using R," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
    4. Brahim Chekima & Mohamed Bouteraa & Rudy Ansar & Suddin Lada & Lim Ming Fook & Elhachemi Tamma & Azaze-Azizi Abdul Adis & Khadidja Chekima, 2023. "Determinants of Organic Food Consumption in Narrowing the Green Gap," Sustainability, MDPI, vol. 15(11), pages 1-15, May.

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