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Predicting household food waste reduction using an extended theory of planned behaviour

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  • Graham-Rowe, Ella
  • Jessop, Donna C.
  • Sparks, Paul

Abstract

Identifying the antecedents of household food waste reduction is an important step in the development of effective and efficient interventions. This prospective study tested the utility of applying an extended theory of planned behaviour (TPB) model to household food waste reduction. At baseline, participants (N=279) completed a questionnaire designed to measure the following cognitive constructs derived from the extended TPB model: intention, attitude, subjective norm, perceived behavioural control, self-identity, anticipated regret, moral norm and descriptive norm. At follow-up, participants (N=204) completed a questionnaire assessing their household food waste behaviour. The extended TPB model accounted for a substantial amount (64%) of the variance in intention, with attitude, subjective norm, perceived behavioural control, self-identity and anticipated regret emerging as significant linear predictors. Furthermore intention significantly predicted the likelihood that participants had reduced their household fruit and vegetable waste at follow-up; however, the amount of variance in behaviour accounted for by the TPB model was relatively small (5%). Results demonstrate the utility of applying an extended theory of planned behaviour model to predict motivation and – to a lesser extent – behaviour, in the context of household fruit and vegetable waste reduction.

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  • Graham-Rowe, Ella & Jessop, Donna C. & Sparks, Paul, 2015. "Predicting household food waste reduction using an extended theory of planned behaviour," Resources, Conservation & Recycling, Elsevier, vol. 101(C), pages 194-202.
    • Handle: RePEc:eee:recore:v:101:y:2015:i:c:p:194-202
    DOI: 10.1016/j.resconrec.2015.05.020
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    References listed on IDEAS

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    9. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
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    13. Amicarelli, Vera & Lagioia, Giovanni & Sampietro, Stefania & Bux, Christian, 2022. "Has the COVID-19 pandemic changed food waste perception and behavior? Evidence from Italian consumers," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    14. Brenna Ellison & Jayson L Lusk, 2018. "Examining Household Food Waste Decisions: A Vignette Approach," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 40(4), pages 613-631, December.
    15. Talwar, Shalini & Kaur, Puneet & Yadav, Rambalak & Bilgihan, Anil & Dhir, Amandeep, 2021. "What drives diners' eco-friendly behaviour? The moderating role of planning routine," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    16. Thyberg, Krista L. & Tonjes, David J., 2016. "Drivers of food waste and their implications for sustainable policy development," Resources, Conservation & Recycling, Elsevier, vol. 106(C), pages 110-123.
    17. Deliberador, Lucas Rodrigues & Santos, Alexandre Borges & Carrijo, Pâmella Rodrigues Silva & Batalha, Mário Otávio & César, Aldara da Silva & Ferreira, Luís Miguel D.F., 2023. "How risk perception regarding the COVID-19 pandemic affected household food waste: Evidence from Brazil," Socio-Economic Planning Sciences, Elsevier, vol. 87(PA).
    18. Jingjing Wang & Mingyue Li & Sinan Li & Kai Chen, 2022. "Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory," IJERPH, MDPI, vol. 19(7), pages 1-15, April.
    19. Piras, Simone & Righi, Simone & Setti, Marco & Koseoglu, Nazli & Grainger, Matthew & stewart, Gavin & Vittuari, Matteo, 2021. "From social interactions to private environmental behaviours: The case of consumer food waste," SocArXiv 7k4vy, Center for Open Science.
    20. Natasha Juliana & Suddin Lada & Brahim Chekima & Azaze-Azizi Abdul Adis, 2022. "Exploring Determinants Shaping Recycling Behavior Using an Extended Theory of Planned Behavior Model: An Empirical Study of Households in Sabah, Malaysia," Sustainability, MDPI, vol. 14(8), pages 1-13, April.
    21. Ágústa D. Árnadóttir & Gerjo Kok & Suzanne Van Gils & Gill A. Ten Hoor, 2018. "Waste Separation in Cafeterias: A Study among University Students in the Netherlands," IJERPH, MDPI, vol. 16(1), pages 1-10, December.
    22. Young, William & Russell, Sally V. & Robinson, Cheryl A. & Barkemeyer, Ralf, 2017. "Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 195-203.
    23. Xiangdong Shen & Junbin Wang & Li Wang & Chunlan Jiao, 2023. "Forecasting the different influencing factors of household food waste behavior in China under the COVID‐19 pandemic," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 42(8), pages 2322-2340, December.

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