IDEAS home Printed from https://ideas.repec.org/a/eee/jfpoli/v101y2021ics0306919221000142.html
   My bibliography  Save this article

Interested, indifferent or active information avoiders of carbon labels: Cognitive dissonance and ascription of responsibility as motivating factors

Author

Listed:
  • Edenbrandt, Anna Kristina
  • Lagerkvist, Carl Johan
  • Nordström, Jonas

Abstract

Active avoidance of information is gaining attention in the behavioural sciences. We explore motivations for active avoidance of carbon emissions information. In the first stage of a stated preference survey, respondents indicated whether they wished to access carbon emissions information (info-takers) or not (info-decliners) when selecting a protein source. In the second stage, all respondents were provided with carbon emissions information. The info-takers reduced emissions from their food choices by 32%, while the info-decliners also reduced their emissions (by 12%). This indicates active information avoidance among at least some info-decliners. We explore how cognitive dissonance, responsibility feelings and personal norms affect a person’s actions when information is imposed upon them, and their role as motivators for actively avoiding carbon emissions information on meat products. Individuals who experience climate-related cognitive dissonance and/or responsibility feelings change behaviour more following climate information, and it also increases choice task uncertainty mostly among these. These findings point to the potential of increasing impact from information by simultaneously increasing personal responsibility feelings and activating social norms.

Suggested Citation

  • Edenbrandt, Anna Kristina & Lagerkvist, Carl Johan & Nordström, Jonas, 2021. "Interested, indifferent or active information avoiders of carbon labels: Cognitive dissonance and ascription of responsibility as motivating factors," Food Policy, Elsevier, vol. 101(C).
    • Handle: RePEc:eee:jfpoli:v:101:y:2021:i:c:s0306919221000142
    DOI: 10.1016/j.foodpol.2021.102036
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0306919221000142
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.foodpol.2021.102036?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Caussade, Sebastián & Ortúzar, Juan de Dios & Rizzi, Luis I. & Hensher, David A., 2005. "Assessing the influence of design dimensions on stated choice experiment estimates," Transportation Research Part B: Methodological, Elsevier, vol. 39(7), pages 621-640, August.
    2. Bonnet, Céline & Bouamra-Mechemache, Zohra & Corre, Tifenn, 2018. "An Environmental Tax Towards More Sustainable Food: Empirical Evidence of the Consumption of Animal Products in France," Ecological Economics, Elsevier, vol. 147(C), pages 48-61.
    3. Linda Thunström & Klaas van ’t Veld & Jason F. Shogren & Jonas Nordström, 2014. "On strategic ignorance of environmental harm and social norms," Revue d'économie politique, Dalloz, vol. 124(2), pages 195-214.
    4. Brownstone, David & Bunch, David S. & Train, Kenneth, 2000. "Joint mixed logit models of stated and revealed preferences for alternative-fuel vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 34(5), pages 315-338, June.
    5. Riccardo Scarpa & Raffaele Zanoli & Viola Bruschi & Simona Naspetti, 2013. "Inferred and Stated Attribute Non-attendance in Food Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(1), pages 165-180.
    6. de Boer, Joop & Aiking, Harry, 2017. "Pursuing a Low Meat Diet to Improve Both Health and Sustainability: How Can We Use the Frames that Shape Our Meals?," Ecological Economics, Elsevier, vol. 142(C), pages 238-248.
    7. de Boer, Joop & Aiking, Harry, 2011. "On the merits of plant-based proteins for global food security: Marrying macro and micro perspectives," Ecological Economics, Elsevier, vol. 70(7), pages 1259-1265, May.
    8. Hess, Stephane & Palma, David, 2019. "Apollo: A flexible, powerful and customisable freeware package for choice model estimation and application," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    9. Linda Thunström & Jonas Nordström & Jason F. Shogren & Mariah Ehmke & Klaas Veld, 2016. "Strategic self-ignorance," Journal of Risk and Uncertainty, Springer, vol. 52(2), pages 117-136, April.
    10. Stigler, George J., 2011. "Economics of Information," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 5, pages 35-49.
    11. DeShazo, J. R. & Fermo, German, 2002. "Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency," Journal of Environmental Economics and Management, Elsevier, vol. 44(1), pages 123-143, July.
    12. Zachary Grossman & Joël J. van der Weele, 2017. "Self-Image and Willful Ignorance in Social Decisions," Journal of the European Economic Association, European Economic Association, vol. 15(1), pages 173-217.
    13. Kurz, Verena, 2018. "Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant," Journal of Environmental Economics and Management, Elsevier, vol. 90(C), pages 317-341.
    14. Maurizio Canavari & Silvia Coderoni, 2020. "Consumer stated preferences for dairy products with carbon footprint labels in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-16, December.
    15. Elofsson, Katarina & Bengtsson, Niklas & Matsdotter, Elina & Arntyr, Johan, 2016. "The impact of climate information on milk demand: Evidence from a field experiment," Food Policy, Elsevier, vol. 58(C), pages 14-23.
    16. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Verbeke, Wim, 2014. "Consumers’ valuation of sustainability labels on meat," Food Policy, Elsevier, vol. 49(P1), pages 137-150.
    17. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    18. Fredrik Hedenus & Stefan Wirsenius & Daniel Johansson, 2014. "The importance of reduced meat and dairy consumption for meeting stringent climate change targets," Climatic Change, Springer, vol. 124(1), pages 79-91, May.
    19. Liu, Tiantian & Wang, Qunwei & Su, Bin, 2016. "A review of carbon labeling: Standards, implementation, and impact," Renewable and Sustainable Energy Reviews, Elsevier, vol. 53(C), pages 68-79.
    20. d’Adda , Giovanna & Gao , Yu & Golman, Russell & Tavoni, Massimo, 2018. "It’s So Hot in Here: Information Avoidance, Moral Wiggle Room, and High Air Conditioning," CSI: Climate and Sustainable Innovation 269535, Fondazione Eni Enrico Mattei (FEEM).
    21. Tali Sharot & Cass R. Sunstein, 2020. "How people decide what they want to know," Nature Human Behaviour, Nature, vol. 4(1), pages 14-19, January.
    22. Jason Dana & Roberto Weber & Jason Kuang, 2007. "Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 33(1), pages 67-80, October.
    23. Russell Golman & David Hagmann & George Loewenstein, 2017. "Information Avoidance," Journal of Economic Literature, American Economic Association, vol. 55(1), pages 96-135, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lin, Wen & Nayga, Rodolfo M., 2022. "Green identity labeling, environmental information, and pro-environmental food choices," Food Policy, Elsevier, vol. 106(C).
    2. Alberto Michele Felicetti & Antonio Palmiro Volpentesta & Roberto Linzalone & Salvatore Ammirato, 2023. "Information Behaviour of Food Consumers: A Systematic Literature Review and a Future Research Agenda," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    3. Carlsson, Fredrik & Kataria, Mitesh & Lampi, Elina, 2021. "Sustainable food: can food labels make consumers switch to meat substitutes?," Working Papers in Economics 816, University of Gothenburg, Department of Economics.
    4. Carlsson, Fredrik & Kataria, Mitesh & Lampi, Elina, 2022. "Sustainable food: Can information from food labels make consumers switch to meat substitutes?," Ecological Economics, Elsevier, vol. 201(C).
    5. Alexander J. Stein & Marcelo Lima, 2022. "Sustainable food labelling: considerations for policy-makers," Review of Agricultural, Food and Environmental Studies, Springer, vol. 103(2), pages 143-160, June.
    6. Bazoche, Pascale & Guinet, Nicolas & Poret, Sylvaine & Teyssier, Sabrina, 2023. "Does the provision of information increase the substitution of animal proteins with plant-based proteins? An experimental investigation into consumer choices," Food Policy, Elsevier, vol. 116(C).
    7. Lin, Boqiang & Wang, Xia, 2021. "Does low-carbon travel intention really lead to actual low-carbon travel? Evidence from urban residents in China," Economic Analysis and Policy, Elsevier, vol. 72(C), pages 743-756.
    8. Lohmann, Paul M. & Gsottbauer, Elisabeth & Doherty, Anya & Kontoleon, Andreas, 2022. "Do carbon footprint labels promote climatarian diets? Evidence from a large-scale field experiment," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Edenbrandt, Anna Kristina & Lagerkvist, Carl Johan & Nordström, Jonas, 2020. "Interested, indifferent or active information avoider of climate labels: Cognitive dissonance and ascription of responsibility as motivating factors," AgriFood-WP 2020:1, Lund University, AgriFood Economics Centre.
    2. Konstantin Offer & Dorothee Mischkowski & Zoe Rahwan & Christoph Engel, 2024. "Deliberately Ignoring Unfairness: Responses to Uncertain Inequality in the Ultimatum Game," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2024_06, Max Planck Institute for Research on Collective Goods.
    3. Jonas Nordström & Linda Thunström & Klaas van ’t Veld & Jason F. Shogren & Mariah Ehmke, 2018. "Strategic Ignorance of Health Risk: Its Causes and Policy Consequences," IFRO Working Paper 2018/09, University of Copenhagen, Department of Food and Resource Economics.
    4. Lisa Bruttel & Werner Güth & Ralph Hertwig & Andreas Orland, 2020. "Do people harness deliberate ignorance to avoid envy and its detrimental effects?," CEPA Discussion Papers 17, Center for Economic Policy Analysis.
    5. Marta Serra-Garcia & Nora Szech, 2022. "The (In)Elasticity of Moral Ignorance," Management Science, INFORMS, vol. 68(7), pages 4815-4834, July.
    6. Hestermann, Nina & Le Yaouanq, Yves & Treich, Nicolas, 2020. "An economic model of the meat paradox," European Economic Review, Elsevier, vol. 129(C).
    7. repec:cup:judgdm:v:14:y:2019:i:1:p:11-25 is not listed on IDEAS
    8. Bonnet, Céline & Bouamra-Mechemache, Zohra & Réquillart, Vincent & Treich, Nicolas, 2020. "Viewpoint: Regulating meat consumption to improve health, the environment and animal welfare," Food Policy, Elsevier, vol. 97(C).
    9. Reisch, Lucia A. & Sunstein, Cass R. & Kaiser, Micha, 2021. "What do people want to know? Information avoidance and food policy implications," Food Policy, Elsevier, vol. 102(C).
    10. Claire Rimbaud & Alice Soldà, 2021. "Avoiding the Cost of your Conscience: Belief Dependent Preferences and Information Acquisition," Working Papers 2114, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    11. Linda Thunström, 2019. "Welfare effects of nudges: The emotional tax of calorie menu labeling," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(1), pages 11-25, January.
    12. Stephanie A. Heger & Robert Slonim & Franziska Tausch, 2022. "Self-serving dishonesty: The role of confidence in driving dishonesty," Journal of Risk and Uncertainty, Springer, vol. 64(3), pages 235-250, June.
    13. Edenbrandt, Anna Kristina & Lagerkvist, Carl-Johan, 2021. "Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources?," Food Policy, Elsevier, vol. 101(C).
    14. Daniele Pennesi, 2020. "Identity and information acquisition," Carlo Alberto Notebooks 610, Collegio Carlo Alberto, revised 2021.
    15. Carlsson, Fredrik & Kataria, Mitesh & Lampi, Elina, 2022. "How much does it take? Willingness to switch to meat substitutes," Ecological Economics, Elsevier, vol. 193(C).
    16. Katharina Momsen & Markus Ohndorf, 2022. "Seller Opportunism in Credence Good Markets – The Role of Market Conditions," Working Papers 2022-10, Faculty of Economics and Statistics, Universität Innsbruck.
    17. Richard Völker & Sven Grüner, 2023. "Animal protection and information avoidance," Chapters, in: Cass R. Sunstein & Lucia A. Reisch (ed.), Research Handbook on Nudges and Society, chapter 7, pages 109-128, Edward Elgar Publishing.
    18. Linda Thunström & Chian Jones Ritten, 2019. "Endogenous attention to costs," Journal of Risk and Uncertainty, Springer, vol. 59(1), pages 1-22, August.
    19. Jannis Engel & Nora Szech, 2020. "A little good is good enough: Ethical consumption, cheap excuses, and moral self-licensing," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-19, January.
    20. Soraperra, Ivan & van der Weele, Joël & Villeval, Marie Claire & Shalvi, Shaul, 2023. "The social construction of ignorance: Experimental evidence," Games and Economic Behavior, Elsevier, vol. 138(C), pages 197-213.
    21. Weiwei Tasch & Daniel Houser, 2018. "Social Preferences and Social Curiosity," Working Papers 1067, George Mason University, Interdisciplinary Center for Economic Science.

    More about this item

    Keywords

    Climate label; Information avoidance; Cognitive dissonance; Carbon emission reduction; Consumer behaviour; Strategic ignorance;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jfpoli:v:101:y:2021:i:c:s0306919221000142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/foodpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.