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The (In)Elasticity of Moral Ignorance

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  • Marta Serra-Garcia
  • Nora Szech

Abstract

Ignorance enables individuals to act immorally. This is well known in policy circles, where there is keen interest in lowering moral ignorance. In this paper, we study how the demand for moral ignorance responds to monetary incentives and how the demand curve for ignorance reacts to social norm messages. We propose a simple behavioral model in which individuals suffer moral costs when behaving selfishly in the face of moral information. In several experiments, we find that moral ignorance decreases by more than 30 percentage points with small monetary incentives, but we find no significant change with social norm messages and we document strong persistence of ignorance across moral contexts. Our findings indicate that rather simple messaging interventions may have limited effects on ignorance. In contrast, changes in incentives could be highly effective.

Suggested Citation

  • Marta Serra-Garcia & Nora Szech, 2019. "The (In)Elasticity of Moral Ignorance," CESifo Working Paper Series 7555, CESifo.
  • Handle: RePEc:ces:ceswps:_7555
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    Cited by:

    1. Petrishcheva, Vasilisa, 2023. "Willful Ignorance and Reference Dependence of Self-Image Concerns," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277591, Verein für Socialpolitik / German Economic Association.
    2. d’Adda, Giovanna & Gao, Yu & Golman, Russell & Tavoni, Massimo, 2024. "Strategic information avoidance, belief manipulation and the effectiveness of green nudges," Ecological Economics, Elsevier, vol. 222(C).
    3. Claire Rimbaud & Alice Soldà, 2024. "Avoiding the cost of your conscience: belief dependent preferences and information acquisition," Experimental Economics, Springer;Economic Science Association, vol. 27(3), pages 491-547, July.
    4. Silvia Saccardo & Marta Serra-Garcia, 2020. "Cognitive Flexibility or Moral Commitment? Evidence of Anticipated Belief Distortion," CESifo Working Paper Series 8529, CESifo.
    5. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2021-17, Monash University, Department of Economics.
    6. Claire Rimbaud & Alice Soldà, 2021. "Avoiding the Cost of your Conscience: Belief Dependent Preferences and Information Acquisition," Working Papers 2114, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    7. Bonan, J. & Cattaneo, C. & d’Adda, G. & Galliera, A. & Tavoni, M., 2024. "Widening the scope: The direct and spillover effects of nudging water efficiency in the presence of other behavioral interventions," Journal of Environmental Economics and Management, Elsevier, vol. 127(C).
    8. Davide Pace & Joël van der Weele, 2020. "Curbing Carbon: An Experiment on Uncertainty and Information about CO2 emissions," Tinbergen Institute Discussion Papers 20-059/I, Tinbergen Institute.
    9. Romain Espinosa & Jan Stoop, 2021. "Do people really want to be informed? Ex-ante evaluations of information-campaign effectiveness," Experimental Economics, Springer;Economic Science Association, vol. 24(4), pages 1131-1155, December.
    10. Marta Serra-Garcia & Nora Szech, 2023. "Incentives and Defaults Can Increase COVID-19 Vaccine Intentions and Test Demand," Management Science, INFORMS, vol. 69(2), pages 1037-1049, February.
    11. Hajdu, Gergely, 2024. "Excusing Beliefs about Third-party Success," Department of Economics Working Paper Series 362, WU Vienna University of Economics and Business.

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    More about this item

    Keywords

    information avoidance; morality; unethical behavior; social norms; moral reminders; social nudges;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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