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The (in)elasticity of moral ignorance

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  • Serra-Garcia, Marta
  • Szech, Nora

Abstract

Ignorance enables individuals to act immorally. This is well known in policy circles, where there is keen interest in lowering moral ignorance. In this paper, we demonstrate the relevance of demand elasticity to ignorance by showing that small monetary incentives can significantly reduce ignorance. We contrast monetary incentives with social norms, which have little impact on ignorance and actually increase ignorance in less moral individuals. Using a longitudinal design, we document that ignorance is persistent across moral contexts and through time. We propose and structurally estimate a simple behavioral model in line with our findings.

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  • Serra-Garcia, Marta & Szech, Nora, 2019. "The (in)elasticity of moral ignorance," Working Paper Series in Economics 134, Karlsruhe Institute of Technology (KIT), Department of Economics and Management.
  • Handle: RePEc:zbw:kitwps:134
    DOI: 10.5445/IR/1000098636
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    Cited by:

    1. Bonan, J. & Cattaneo, C. & d’Adda, G. & Galliera, A. & Tavoni, M., 2024. "Widening the scope: The direct and spillover effects of nudging water efficiency in the presence of other behavioral interventions," Journal of Environmental Economics and Management, Elsevier, vol. 127(C).
    2. Marta Serra-Garcia & Nora Szech, 2023. "Incentives and Defaults Can Increase COVID-19 Vaccine Intentions and Test Demand," Management Science, INFORMS, vol. 69(2), pages 1037-1049, February.
    3. d’Adda, Giovanna & Gao, Yu & Golman, Russell & Tavoni, Massimo, 2024. "Strategic information avoidance, belief manipulation and the effectiveness of green nudges," Ecological Economics, Elsevier, vol. 222(C).
    4. Claire Rimbaud & Alice Soldà, 2024. "Avoiding the cost of your conscience: belief dependent preferences and information acquisition," Experimental Economics, Springer;Economic Science Association, vol. 27(3), pages 491-547, July.
    5. Silvia Saccardo & Marta Serra-Garcia, 2020. "Cognitive Flexibility or Moral Commitment? Evidence of Anticipated Belief Distortion," CESifo Working Paper Series 8529, CESifo.
    6. Davide Pace & Joël van der Weele, 2020. "Curbing Carbon: An Experiment on Uncertainty and Information about CO2 emissions," Tinbergen Institute Discussion Papers 20-059/I, Tinbergen Institute.
    7. Hajdu, Gergely, 2024. "Excusing Beliefs about Third-party Success," Department of Economics Working Paper Series 362, WU Vienna University of Economics and Business.
    8. Petrishcheva, Vasilisa, 2023. "Willful Ignorance and Reference Dependence of Self-Image Concerns," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277591, Verein für Socialpolitik / German Economic Association.
    9. Romain Espinosa & Jan Stoop, 2021. "Do people really want to be informed? Ex-ante evaluations of information-campaign effectiveness," Experimental Economics, Springer;Economic Science Association, vol. 24(4), pages 1131-1155, December.
    10. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2021-17, Monash University, Department of Economics.

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    More about this item

    Keywords

    information avoidance; morality; unethical behavior; social norms;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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