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How is donation behaviour affected by the donations of others?

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  • Martin, Richard
  • Randal, John

Abstract

This paper describes a natural field experiment investigating voluntary contributions to a public good. The setting was an art gallery where admission was free, but donations could be deposited into a transparent box in the foyer. We manipulated the social information available to patrons by altering what was visible in the donation box. In particular, we investigated four treatments: one with primarily a few large denomination bills, one with several small denomination bills, one with a large amount of coinage, and one empty. The social information provided had a significant impact on donation composition, frequency, and value.

Suggested Citation

  • Martin, Richard & Randal, John, 2008. "How is donation behaviour affected by the donations of others?," Journal of Economic Behavior & Organization, Elsevier, vol. 67(1), pages 228-238, July.
    • Handle: RePEc:eee:jeborg:v:67:y:2008:i:1:p:228-238
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    References listed on IDEAS

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