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The (In)Elasticity of Moral Ignorance

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  • Marta Serra-Garcia

    (University of California, San Diego)

  • Nora Szech

    (Karlsruher Institut für Technologie)

Abstract

We investigate the elasticity of moral ignorance with respect to monetary incentives and social norm information. We propose that individuals suffer from higher moral costs when rejecting a certain donation, and thus pay for moral ignorance. Consistent with our model, we find significant willingness to pay for ignorance, which we calibrate against morally neutral benchmark treatments. We show that the demand curve for moral ignorance exhibits a sharp kink, of about 50 percent, when moving from small negative to small positive monetary incentives. By contrast, while social norms strongly favor information acquisition, they have little impact on curbing moral ignorance.

Suggested Citation

  • Marta Serra-Garcia & Nora Szech, 2019. "The (In)Elasticity of Moral Ignorance," Working Papers 2019-017, Human Capital and Economic Opportunity Working Group.
  • Handle: RePEc:hka:wpaper:2019-017
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    Cited by:

    1. Claire Rimbaud & Alice Soldà, 2024. "Avoiding the cost of your conscience: belief dependent preferences and information acquisition," Experimental Economics, Springer;Economic Science Association, vol. 27(3), pages 491-547, July.
    2. Silvia Saccardo & Marta Serra-Garcia, 2020. "Cognitive Flexibility or Moral Commitment? Evidence of Anticipated Belief Distortion," CESifo Working Paper Series 8529, CESifo.
    3. Davide Pace & Joël van der Weele, 2020. "Curbing Carbon: An Experiment on Uncertainty and Information about CO2 emissions," Tinbergen Institute Discussion Papers 20-059/I, Tinbergen Institute.
    4. Hajdu, Gergely, 2024. "Excusing Beliefs about Third-party Success," Department of Economics Working Paper Series 362, WU Vienna University of Economics and Business.
    5. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2021-17, Monash University, Department of Economics.
    6. Bonan, J. & Cattaneo, C. & d’Adda, G. & Galliera, A. & Tavoni, M., 2024. "Widening the scope: The direct and spillover effects of nudging water efficiency in the presence of other behavioral interventions," Journal of Environmental Economics and Management, Elsevier, vol. 127(C).
    7. Marta Serra-Garcia & Nora Szech, 2023. "Incentives and Defaults Can Increase COVID-19 Vaccine Intentions and Test Demand," Management Science, INFORMS, vol. 69(2), pages 1037-1049, February.
    8. d’Adda, Giovanna & Gao, Yu & Golman, Russell & Tavoni, Massimo, 2024. "Strategic information avoidance, belief manipulation and the effectiveness of green nudges," Ecological Economics, Elsevier, vol. 222(C).
    9. Petrishcheva, Vasilisa, 2023. "Willful Ignorance and Reference Dependence of Self-Image Concerns," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277591, Verein für Socialpolitik / German Economic Association.
    10. Romain Espinosa & Jan Stoop, 2021. "Do people really want to be informed? Ex-ante evaluations of information-campaign effectiveness," Experimental Economics, Springer;Economic Science Association, vol. 24(4), pages 1131-1155, December.

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    More about this item

    Keywords

    information avoidance; morality; unethical behavior; social norms;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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