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Does the provision of information increase the substitution of animal proteins with plant-based proteins? An experimental investigation into consumer choices


  • Bazoche, Pascale
  • Guinet, Nicolas
  • Poret, Sylvaine
  • Teyssier, Sabrina


A widespread transition towards diets based on plant proteins as substitutes for animal pro- teins would contribute to food system sustainability. Such changes in consumer food choices can be fostered by public policy. We conducted an online experiment to test whether provid- ing consumers with information regarding the negative consequences of meat consumption on the environment or health increases the substitution of animal-based proteins with plant-based proteins. The consumers had to make three meal selections, the first without exposure to infor- mation and the latter two after exposure to environmental or health information. One group of consumers served as the control and received no information. The results show that half of the consumers chose meals with animal proteins in all three cases. The information intervention had a limited impact on the average consumer. However, a latent class analysis shows that the information intervention impacted a sub-sample of the consumers. Information policy does not appear to be sufficient for altering consumer behaviour regarding the consumption of animal proteins.

Suggested Citation

  • Bazoche, Pascale & Guinet, Nicolas & Poret, Sylvaine & Teyssier, Sabrina, 2021. "Does the provision of information increase the substitution of animal proteins with plant-based proteins? An experimental investigation into consumer choices," Working Papers 313663, Institut National de la recherche Agronomique (INRA), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2).
  • Handle: RePEc:ags:inrasl:313663
    DOI: 10.22004/ag.econ.313663

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    Cited by:

    1. Mélody Leplat & Youenn Loheac & Eric Teillet, 2022. "Preferences & choices experiments with real products consumption: application with plant-based proteins," Post-Print hal-03932623, HAL.
    2. Leplat Mélody & Loheac Youenn & Teillet Eric, 2022. "Preferences for meat substitute with plant-based proteins: an experiment with real products consumption," Post-Print hal-03932558, HAL.

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    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics;
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