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Knowing the Blood Nondonor to Activate Behaviour

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  • Josefa D. Martín-Santana

    (Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

  • Lorena Robaina-Calderín

    (Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

  • Eva Reinares-Lara

    (Department of Business Economics, Faculty of Legal and Business Sciences, University Rey Juan Carlos, 28032 Madrid, Spain)

  • Laura Romero-Domínguez

    (Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

Abstract

This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemographic characteristics, psychological and physical barriers and impure altruism), as well as the power of anticipated emotions, both positive and negative, of donation action and inaction as variables explaining the intention to donate. Another important contribution has been to develop the moderating role of psychological and physical barriers, in addition to impure altruism, on cause–effect relationships between anticipated emotions and intention to donate. A number of practical implications can be derived from this study for transfusion centres responsible for donation promotion.

Suggested Citation

  • Josefa D. Martín-Santana & Lorena Robaina-Calderín & Eva Reinares-Lara & Laura Romero-Domínguez, 2019. "Knowing the Blood Nondonor to Activate Behaviour," Social Sciences, MDPI, vol. 8(12), pages 1-22, November.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:12:p:324-:d:292099
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Bednall, Timothy C. & Bove, Liliana L. & Cheetham, Ali & Murray, Andrea L., 2013. "A systematic review and meta-analysis of antecedents of blood donation behavior and intentions," Social Science & Medicine, Elsevier, vol. 96(C), pages 86-94.
    3. Wildman, John & Hollingsworth, Bruce, 2009. "Blood donation and the nature of altruism," Journal of Health Economics, Elsevier, vol. 28(2), pages 492-503, March.
    4. Lacetera, Nicola & Macis, Mario, 2010. "Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 738-748, August.
    5. Fong, Candy P. S. & Wyer, Robert S., 2003. "Cultural, social, and emotional determinants of decisions under uncertainty," Organizational Behavior and Human Decision Processes, Elsevier, vol. 90(2), pages 304-322, March.
    6. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
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    Cited by:

    1. Josefa D. Martín-Santana & Lucía Melián-Alzola, 2022. "The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain," Health Care Management Science, Springer, vol. 25(4), pages 623-648, December.

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