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US and German Consumer Preferences for Ground Beef Packaged Under a Modified Atmosphere: Different Regulations, Different Behavior?

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  • Grebitus, Carola
  • Jensen, Helen H.
  • Roosen, Jutta

Abstract

New technologies in food processing can provide advantages to consumers and producers but often the technologies are applied in different, country-specific regulatory climates. Modified atmosphere packaging extends the shelf life of fresh meat and, with the inclusion of carbon monoxide, stabilizes colour. These packaging technologies can be used in the US and Europe, although a modified atmosphere package that includes carbon monoxide is allowed only in the US. This study applies choice experiments to analyse preferences of US and German consumers towards the meat attributes enhanced by the packaging. Results show that longer shelf life is preferred in the US as long as the technology is understandable. Consumers in both countries have clear preferences for cherry red meat colour. However, providing information on the use of carbon monoxide in the packaging decreases US consumers’ willingness to pay and increases some German consumers’ willingness to pay.
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  • Grebitus, Carola & Jensen, Helen H. & Roosen, Jutta, 2013. "US and German Consumer Preferences for Ground Beef Packaged Under a Modified Atmosphere: Different Regulations, Different Behavior?," Staff General Research Papers Archive 36018, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:36018
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    1. repec:oup:apecpp:v:40:y:2018:i:3:p:445-460. is not listed on IDEAS
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    14. Caputo, Vincenzina & Scarpa, Riccardo & Nayga, Rodolfo M. & Ortega, David L., 2018. "Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions," Journal of choice modelling, Elsevier, vol. 28(C), pages 10-27.
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    18. Áron Török & Ching-Hua Yeh & Davide Menozzi & Péter Balogh & Péter Czine, 2023. "Consumers' preferences for processed meat: a best–worst scaling approach in three European countries," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-24, December.

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    More about this item

    Keywords

    food safety; modified atmosphere packaging; willingness to pay; carbon monoxide; food regulation; information provision; new technology;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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