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Consumer preferences for ground beef packaged under a modified atmosphere


  • Grebitus, Carola
  • Jensen, Helen H.
  • Sebranek, Joseph G.
  • Roosen, Jutta
  • Anders, Sven M.


The main objective of this paper is to identify factors that determine consumers’ purchase decisions for ground beef offered with different packaging technologies. Consumers’ increasing knowledge about food technologies and changes in food labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice experiments with ground beef, conducted in the USA, are used to quantify consumers’ valuation of technology-related attributes namely shelf life, color and packaging. How alternative types of information affect consumers’ WTP is of particular importance to processors and food safety analysts. This paper’s methodological contribution lies in applying advanced methods to elicit consumers' estimates of WTP for product attributes. Results aim to benefit food producers and retailers who make decisions about investing in new packaging methods, food control and food safety.

Suggested Citation

  • Grebitus, Carola & Jensen, Helen H. & Sebranek, Joseph G. & Roosen, Jutta & Anders, Sven M., 2009. "Consumer preferences for ground beef packaged under a modified atmosphere," 2009 Conference, August 16-22, 2009, Beijing, China 51649, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae09:51649
    DOI: 10.22004/ag.econ.51649

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    References listed on IDEAS

    1. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 38(2), pages 193-212, June.
    2. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, March.
    3. Rodolfo M. Nayga & Wipon Aiew & John P. Nichols, 2005. "Information Effects on Consumers' Willingness to Purchase Irradiated Food Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 37-48.
    4. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
    5. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    6. Tonsor, Glynn T. & Schroeder, Ted C. & Fox, John A. & Biere, Arlo W., 2005. "European Preferences for Beef Steak Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(2), pages 1-14, August.
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    Cited by:

    1. Ochieng', Otieno Geoffrey, 2010. "Effect of Value Addition on Price: A Hedonic Analysis of Peanut in Retail Supermarkets in Nairobi, Kenya," Research Theses 134495, Collaborative Masters Program in Agricultural and Applied Economics.
    2. Schroeter, Christiane & Nicholson, Charles F. & Meloy, Margaret G., 2016. "Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-19, November.


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