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US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behaviour?

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  • Grebitus, Carola
  • Jensen, Helen H.
  • Roosen, Jutta

Abstract

New technologies in food processing can provide advantages to consumers and producers but often the technologies are applied in different, country-specific regulatory climates. Modified atmosphere packaging extends the shelf life of fresh meat and, with the inclusion of carbon monoxide, stabilizes colour. These packaging technologies can be used in the US and Europe, although a modified atmosphere package that includes carbon monoxide is allowed only in the US. This study applies choice experiments to analyse preferences of US and German consumers towards the meat attributes enhanced by the packaging. Results show that longer shelf life is preferred in the US as long as the technology is understandable. Consumers in both countries have clear preferences for cherry red meat colour. However, providing information on the use of carbon monoxide in the packaging decreases US consumers’ willingness to pay and increases some German consumers’ willingness to pay.

Suggested Citation

  • Grebitus, Carola & Jensen, Helen H. & Roosen, Jutta, 2013. "US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behaviour?," Food Policy, Elsevier, vol. 40(C), pages 109-118.
  • Handle: RePEc:eee:jfpoli:v:40:y:2013:i:c:p:109-118
    DOI: 10.1016/j.foodpol.2013.02.005
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    Cited by:

    1. Apostolidis, Chrysostomos & McLeay, Fraser, 2016. "Should we stop meating like this? Reducing meat consumption through substitution," Food Policy, Elsevier, vol. 65(C), pages 74-89.
    2. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
    3. repec:eee:ecolec:v:142:y:2017:i:c:p:113-119 is not listed on IDEAS

    More about this item

    Keywords

    Carbon monoxide; Food safety; Food regulation; Information provision; Modified atmosphere packaging; New technology; Willingness to pay;

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

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