IDEAS home Printed from https://ideas.repec.org/a/ags/ijameu/329829.html
   My bibliography  Save this article

The Development and Promotion of Environmentally Sustainable Food Products in South Africa

Author

Listed:
  • Owusu-Sekyere, Enoch
  • Jordaan, Henry

Abstract

The purpose of this paper was to estimate consumers’ preferences for environmentally sustainable beef products, with the aim of developing and promoting environmentally sustainable products in South Africa. The findings reveal that there is profound preference heterogeneity at segment level for environmentally sustainable beef products. Three distinct consumer segments were identified. We demonstrate that socioeconomic factors, public awareness creation and campaigns on threats posed by climate changes, subjective and objective knowledge on environmental sustainability significantly explain consumers’ choice of environmentally sustainable beef products. Furthermore, it is concluded that there are relevant segmental equity issues that need to be addressed when designing environmental sustainability policies to promote environmentally sustainable products. Finally, we demonstrate that there is a potential market for environmentally sustainable products in South Africa.

Suggested Citation

  • Owusu-Sekyere, Enoch & Jordaan, Henry, 2019. "The Development and Promotion of Environmentally Sustainable Food Products in South Africa," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 8(3), August.
    • Handle: RePEc:ags:ijameu:329829
    DOI: 10.22004/ag.econ.329829
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/329829/files/doi_10.5836_ijam_2020-08-112.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.329829?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, vol. 34(S1), pages 53-63.
    2. Grebitus, Carola & Jensen, Helen H. & Roosen, Jutta, 2013. "US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behaviour?," Food Policy, Elsevier, vol. 40(C), pages 109-118.
    3. Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
    4. Schumacher, Ingmar, 2010. "Ecolabeling, consumers' preferences and taxation," Ecological Economics, Elsevier, vol. 69(11), pages 2202-2212, September.
    5. F. Bailey Norwood & Jayson L. Lusk, 2011. "Social Desirability Bias in Real, Hypothetical, and Inferred Valuation Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 528-534.
    6. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
    7. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Seo, Han-Seok & Zhang, Baoyue & Verbeke, Wim, 2015. "Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes," Ecological Economics, Elsevier, vol. 118(C), pages 215-225.
    8. Flynn, Leisa Reinecke & Goldsmith, Ronald E., 1999. "A Short, Reliable Measure of Subjective Knowledge," Journal of Business Research, Elsevier, vol. 46(1), pages 57-66, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Enoch Owusu-Sekyere & Awudu Abdulai & Henry Jordaan & Helena Hansson, 2020. "Heterogeneous demand for ecologically sustainable products on ensuring environmental sustainability in South Africa," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 22(1), pages 39-64, January.
    2. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
    3. María D. Bovea & Valeria Ibáñez-Forés & Victoria Pérez-Belis & Pablo Juan & Marta Braulio-Gonzalo & Carlos Díaz-Ávalos, 2018. "Incorporation of Circular Aspects into Product Design and Labelling: Consumer Preferences," Sustainability, MDPI, vol. 10(7), pages 1-17, July.
    4. Rebecca Boehm & Hannah Kitchel & Selena Ahmed & Anaya Hall & Colin M. Orians & John Richard Stepp & Al Robbat, Jr. & Timothy S. Griffin & Sean B. Cash, 2019. "Is Agricultural Emissions Mitigation on the Menu for Tea Drinkers?," Sustainability, MDPI, vol. 11(18), pages 1-20, September.
    5. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.
    6. Grebitus, Carola & Printezis, Iryna & Printezis, Antonios, 2017. "Relationship between Consumer Behavior and Success of Urban Agriculture," Ecological Economics, Elsevier, vol. 136(C), pages 189-200.
    7. Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
    8. Maurizio Canavari & Silvia Coderoni, 2020. "Consumer stated preferences for dairy products with carbon footprint labels in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-16, December.
    9. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    10. Rui Zhao & Dingye Wu & Sebastiano Patti, 2020. "A Bibliometric Analysis of Carbon Labeling Schemes in the Period 2007–2019," Energies, MDPI, vol. 13(16), pages 1-16, August.
    11. Karen Lewis DeLong & Carola Grebitus, 2018. "Genetically modified labeling: The role of consumers’ trust and personality," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 266-282, March.
    12. Margo E. Barker & Francis Wong & Christopher R. Jones & Jean M. Russell, 2019. "Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    13. Altmann, Brianne A. & Anders, Sven & Risius, Antje & Mörlein, Daniel, 2022. "Information effects on consumer preferences for alternative animal feedstuffs," Food Policy, Elsevier, vol. 106(C).
    14. Elena Claire Ricci & Alessandro Banterle, 2018. "The effects of expo Milano 2015 on consumer food choices," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 233-244.
    15. Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Morgan, Stephen & Gao, Zhifeng, 2022. "Do plastic warning labels reduce consumers' willingness to pay for plastic egg packaging? – Evidence from a choice experiment," Ecological Economics, Elsevier, vol. 198(C).
    16. Aysegul Kanay & Denis Hilton & Laetitia Charalambides & Jean-Baptiste Corrégé & Eva Inaudi & Laurent Waroquier & Stéphane Cézéra, 2021. "Making the carbon basket count: Goal setting promotes sustainable consumption in a simulated online supermarket," Post-Print hal-03403040, HAL.
    17. Giray, Caner & Yon, Belma & Alniacik, Umit & Girisken, Yener, 2022. "How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study," Journal of Business Research, Elsevier, vol. 144(C), pages 1175-1185.
    18. Rihn, Alicia & Wei, Xuan & Khachatryan, Hayk, 2019. "Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 82(C).
    19. Fang, Yingkai & Asche, Frank & Gao, Zhifeng, 2020. "Can ecolabel certifications for restaurants influence consumer choices away from home?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304268, Agricultural and Applied Economics Association.
    20. Vlaeminck, Pieter & Vranken, Liesbet, 2015. "Do labels capture consumers’ actual willingness to pay for Fair Trade characteristics?," Working Papers 206438, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijameu:329829. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifmaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.