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The effects of expo Milano 2015 on consumer food choices

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  • Elena Claire Ricci
  • Alessandro Banterle

Abstract

The role of individual behaviour for tackling environmental issues is increasingly becoming more topical. Therefore, consumer attitudes and behavior related to environmentally friendly practices need to be investigated further. This paper evaluates the effect of expo Milano 2015 on consumer awareness of the impacts of their day-to-day food choices and on their food behaviour. Data were collected via in person interviews in Milan (Italy) and analysed via ordinal regression models. Results suggest that international events with strong media coverage may be useful for engaging the segments of population that are not already aware and proactive on the matter.

Suggested Citation

  • Elena Claire Ricci & Alessandro Banterle, 2018. "The effects of expo Milano 2015 on consumer food choices," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 233-244.
    • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2018-002008
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    References listed on IDEAS

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    1. Alessia Cavaliere & Elena Claire Ricci & Matteo Solesin & Alessandro Banterle, 2014. "Can Health and Environmental Concerns Meet in Food Choices?," Sustainability, MDPI, vol. 6(12), pages 1-16, December.
    2. Ventura, Vera & Iacus, Stefano & Ceron, Andrea & Curini, Luigi & Frisio, Dario, 2016. "Expo Milano 2015: Legacies in Tweets," 2016 International European Forum (151st EAAE Seminar), February 15-19, 2016, Innsbruck-Igls, Austria 244534, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Seo, Han-Seok & Zhang, Baoyue & Verbeke, Wim, 2015. "Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes," Ecological Economics, Elsevier, vol. 118(C), pages 215-225.
    4. Claudio Acciani & Annalisa De Boni & Giuseppe De Blasi & Rocco Roma, 2006. "Comportamento dei consumatori nell'acquisto di prodotti ittici. Innovazioni biotech e percorsi di scelta," Economia agro-alimentare, FrancoAngeli Editore, vol. 10(2), pages 7-29.
    5. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    6. Ricci, Elena Claire & Banterle, Alessandro & Stranieri, Stefanella, 2018. "Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food," Ecological Economics, Elsevier, vol. 148(C), pages 54-65.
    7. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
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    Cited by:

    1. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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