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Improving the Nutrient Content of Food through Genetic Modification: Evidence from Experimental Auctions on Consumer Acceptance

  • Colson, Gregory
  • Huffman, Wallace E.
  • Rousu, Matthew C.

This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced levels of antioxidants and vitamin C achieved by moving genes from within the species, as opposed to across species. However, this premium is significantly affected by diverse information treatments injected into the experiments.

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File URL: http://purl.umn.edu/117201
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Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 36 (2011)
Issue (Month): 2 (August)
Pages:

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Handle: RePEc:ags:jlaare:117201
Contact details of provider: Web page: http://waeaonline.org/

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