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Willingness to pay for a local food label for lamb meat in Spain

Author

Listed:
  • Gracia, Azucena
  • de Magistris, Tiziana
  • Nayga, Rodolfo M., Jr.

Abstract

The aim of the paper is to assess consumers’ willingness to pay (WTP) for a local food produced in a less-favoured area in the Aragon region (Spain). In particular, we examine whether consumers value lamb meat products (lamb and suckling lamb) labelled as “Ojinegra from Teruel”, traditionally produced in these area. We use a nonhypothetical experimental auction to elicit Spanish consumers’ WTP for “Ojinegra from Teruel” labelled lamb products. Results show that consumers are willing to pay a positive premium for a lamb and suckling lamb labelled as “Ojinegra from Teruel”.

Suggested Citation

  • Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011. "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114607, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae11:114607
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    References listed on IDEAS

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    Keywords

    Aragon; auction; label; preferences; willingness to pay; Demand and Price Analysis; Livestock Production/Industries;

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