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Valuing product attributes in Vickrey auctions when market substitutes are available

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  • Frode Alfnes

Abstract

This article investigates the weakly dominant strategy in Vickrey auctions when substitutes are available in the market. We find that it is optimal for the consumers to shade their bids so that they obtain at least the same surplus from the auction as they would from the market. For products that would be bought in the market, the optimal bid is the market price. For other products, the optimal bid is below the market price. Furthermore, the full bidding approach is an incentive-compatible method for eliciting consumers' valuations of product attributes if the products in the auction have the same field substitutes. Oxford University Press and Foundation for the European Review of Agricultural Economics 2009; all rights reserved. For permissions, please email journals.permissions@oxfordjournals.org, Oxford University Press.

Suggested Citation

  • Frode Alfnes, 2009. "Valuing product attributes in Vickrey auctions when market substitutes are available," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 36(2), pages 133-149, June.
  • Handle: RePEc:oup:erevae:v:36:y:2009:i:2:p:133-149
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    File URL: http://hdl.handle.net/10.1093/erae/jbp013
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    Cited by:

    1. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2010. "Cognitive dissonance as a means of reducing hypothetical bias," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 37(2), pages 147-163, June.
    2. Li, Hao & Elbakidze, Levan, 2016. "Application of Regression Discontinuity Approach in Experimental Auctions: A Case Study of Gaining Participants’ Trust and Their Willingness to Pay," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 236149, Agricultural and Applied Economics Association.
    3. COMBRIS Pierre & SEABRA PINTO Alexandra & GIRAUD HERAUD Eric, 2015. "Relative willingness to pay and surplus comparison mechanism in experimental auctions," Cahiers du GREThA 2015-20, Groupe de Recherche en Economie Théorique et Appliquée.
    4. Tyler J. Klain & Jayson L. Lusk & Glynn T. Tonsor & Ted C. Schroeder, 2014. "An experimental approach to valuing information," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 635-648, September.
    5. Han, Doo Bong & Nayga, Rodolfo M., Jr. & Lee, Ji Yong & Yoon, Jong Min, 2012. "Assessing Korean Consumers’ Valuation for Domestic and Imported Rice: Importance of Country of Origin and Food Miles Information," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119817, Southern Agricultural Economics Association.
    6. Lee, Ji Yong & Fox, John A., 2016. "The effects of allowing substitutes on bidding behavior in a private value experimental auction," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235900, Agricultural and Applied Economics Association.
    7. Katherine P. Adams & Travis J. Lybbert & Stephen A. Vosti & Emmanuel Ayifah, 2016. "Using an economic experiment to estimate willingness-to-pay for a new maternal nutrient supplement in Ghana," Agricultural Economics, International Association of Agricultural Economists, vol. 47(5), pages 581-595, September.
    8. Alfnes, Frode & Rickertsen, Kyrre, 2009. "Unstable Individual Preferences and Stable Aggregate Demand: French Consumers’ Willingness to Pay for Farmed and Wild Cod," 2009 Conference, August 16-22, 2009, Beijing, China 49968, International Association of Agricultural Economists.
    9. Combris, Pierre & Giraud-Héraud, Eric & Pinto, Alexandra Seabra, 2015. "Relative willingness to pay and surplus comparison mechanism," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202755, European Association of Agricultural Economists.
    10. Christopher R. Gustafson & Travis J. Lybbert & Daniel A. Sumner, 2016. "Consumer sorting and hedonic valuation of wine attributes: exploiting data from a field experiment," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 91-103, January.
    11. Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011. "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114607, European Association of Agricultural Economists.

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