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Report NEP-MKT-2011-10-15
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Empen, Janine & Loy, Jens-Peter & Weiss, Christoph R., 2011, "Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114341, DOI: 10.22004/ag.econ.114341.
- Item repec:ner:carlos:info:hdl:10016/12259 is not listed on IDEAS anymore
- Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011, "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 115963, DOI: 10.22004/ag.econ.115963.
- Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica, 2011, "The Wine Attributes with the Greatest Influence in the Process of Consumer Choice in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114250, DOI: 10.22004/ag.econ.114250.
- Fauquet-Alekhine, Philippe & Fauquet-Alekhine-Pavlovskaia, Elena, 2011, "Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114361, DOI: 10.22004/ag.econ.114361.
- Janssen, Meike & Hamm, Ulrich, 2011, "Certification Logos in the Market for Organic Food: What are Consumers Willing to Pay for Different Logos?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114454, DOI: 10.22004/ag.econ.114454.
- Alfnes, Frode & Rickertsen, Kyrre & Shogren, Jason F., 2011, "Unstable Individual Bids and Stable Market Demand," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114219, DOI: 10.22004/ag.econ.114219.
- Richards, Timothy J. & Allender, William J. & Fang, Di, 2011, "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114814, DOI: 10.22004/ag.econ.114814.
- Anders, Sven M. & Ahmad, Waseem, 2011, "Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114223, DOI: 10.22004/ag.econ.114223.
- Drescher, Larissa S. & Marette, Stephan & Roosen, Jutta, 2011, "Consumer Acceptance of Traffic-light Labelling on Food vs. Financial Products," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114431, DOI: 10.22004/ag.econ.114431.
- Chiodo, Emilio & Casolani, Nicola & Fantini, Andrea, 2011, "Regulatory Policies and Consumers Perception of Wines with Protected Designation of Origin: A Conjoint Experiment," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114297, DOI: 10.22004/ag.econ.114297.
- Moeser, Anke, 2011, "Coupon, Bogof, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA), number 114499, DOI: 10.22004/ag.econ.114499.
- Bosbach, Moritz & Maietta, Ornella Wanda, 2011, "The Impact of Social Capital on the Implicit Price Paid by the Italian Consumer for Fair Trade Coffee," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114371, DOI: 10.22004/ag.econ.114371.
- Russo, Carlo & Perito, Maria Angela & Di Fonzo, Antonella, , "Our products are safe (don't tell anyone!). Why don't supermarkets advertise their private food safety standards?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 115987, DOI: 10.22004/ag.econ.115987.
- Luciano Fanti & Luca Gori, 2011, "The dynamics of a differentiated duopoly with quantity competition," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy, number 2011/121, Jan.
- Gracia, Azucena & de Magistris, Tiziana & Nayga, Rodolfo M., Jr., 2011, "Willingness to pay for a local food label for lamb meat in Spain," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114607, DOI: 10.22004/ag.econ.114607.
- de Magistris, Tiziana & Groot, Etienne & Gracia, Azucena & Albisu, Luis Miguel, 2011, "Consumers Preferences for Wine in Spain: Best-Worst Scaling Methodology," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114449, DOI: 10.22004/ag.econ.114449.
- Demont, Matty & Zossou, Esperance & Rutsaert, Pieter & Ndour, Maimouna & Mele, Paul Van & Verbeke, Wim, 2011, "Willingness to Pay for Enhanced Food Quality: Rice Parboiling in Benin," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114443, DOI: 10.22004/ag.econ.114443.
- Bolliger, Conradin, 2011, "Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114259, DOI: 10.22004/ag.econ.114259.
- Olearius, Gotz & Roosen, Jutta & Drescher, Larissa S., 2011, "A Hazard Analysis Of Consumers’ Switching Behaviour In German Food Retailing For Dairy Products," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA), number 114516, DOI: 10.22004/ag.econ.114516.
- Empen, Janine, 2011, "Preissetzung Auf Dem Deutschen Joghurtmarkt: Eine Hedonische Analyse," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA), number 115362, DOI: 10.22004/ag.econ.115362.
- Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, , "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114606, DOI: 10.22004/ag.econ.114606.
- Merel, Pierre R. & Sexton, Richard J., , "Will Geographical Indications Supply Excessive Quality?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114651, DOI: 10.22004/ag.econ.114651.
- Pennings, Joost M.E. & Wansink, Brian & Hoffmann, Arvid O.I., , "A marketing-finance approach linking contracts in agricultural channels to shareholder value," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland, European Association of Agricultural Economists, number 114785, DOI: 10.22004/ag.econ.114785.